Contentstack has launched Contentstack EDGE. The company says the world’s first adaptive digital experience platform built for the AI era. The next-generation digital experience platform (DXP) unifies its headless CMS, recently acquired real-time customer data platform, personalisation, automation, AI, and front-end hosting capabilities.
Together, Contentstack EDGE is capable of delivering first-ever adaptive experiences, reacting in real-time to every customer interaction. Contentstack affirms the solution stays authentically on-brand through AI and data-driven decision-making.
Contentstack EDGE is built on a composable architecture combining its pioneering headless CMS and real-time CDP. The company says the easy-to-use solution is backed by the company’s Care Without Compromise support program and no-fail AI guarantee.
According to Gurdeep Dhillon, Chief Marketing Officer of Contentstack, “We are in a new era of marketing. Simply having a digital presence isn’t enough to drive consumers to opt-in to the brand experience.”
“Brands need adaptive experiences that create a dynamic, always-relevant, always-personal connection with their audiences. Contentstack EDGE is the platform to give brands the experience edge they need.”
A new vision for digital experiences
Contentstack EDGE embraces the company’s vision for digital experiences that are:
- AI-Powered: Brand-aware generative AI and automated workflows to create, manage, and distribute intelligent content at scale with precision.
- Data-Driven: Real-time, first-party customer data unified across sources to deliver the right message, to the right person, in the right channel, at the right time… every time.
- Personalised: Content and journey analytics, and predictive modelling so brands can deliver highly dynamic and responsive experiences in real time.
Bill Mitchell, Senior Director of Web Strategy and Technology of MongoDB suggests, “It’s not enough to publish content today. You need data and the right timing to make it truly valuable to the person receiving it.”
“Big suites promise to help brands stay relevant, but they struggle with execution. That’s why we have trusted Contentstack for years. They don’t just have the vision — they deliver on it, and that gives us a real edge.”
“To remain relevant in today’s competitive markets, brands need customers to opt into the experiences they create. But it’s a two-way street,” said Neha Sampat, founder and CEO of Contentstack. “Brands must create experiences worth ‘opting in’ to, which means they must adapt to a data-first, AI-driven, hyper-personalised world. Retrofitting old technology won’t get them there. Contentstack EDGE will.”
Enterprise Times: What this means for businesses.
Contentstack says it is on a mission to deliver the world’s best digital experiences. The company embraces cutting-edge content management, customer data, personalisation, and AI technology. The best digital experiences don’t just deliver content — they adapt in real time to customer needs. Brands, retailers and businesses across sectors, need tools helping them craft omnichannel customer journeys that dynamically adapt to every interaction. At the same time staying authentically true to brands.
This new solution combines intelligent content and real-time first-party customer data powering the future of marketing and digital experiences. It follows Contentstack’s acquisition of a real-time CDP pioneer Lytics earlier this year. This new platform potentially signals a dramatic shift in the industry away from rigid, complex, and outdated monolithic DXPs. It will be interesting to see how other players in the DXP marketplace react to this new development.
