Storyblok (credit image.Pixabay/Joseph Mucira)Storyblok has launched Storyblok Labs, an innovative platform enabling marketers and developers early access to the latest content management innovations. Storyblok says the Labs will help them stay ahead of market trends and outperform competitors. The platform’s features are free to use and can be easily activated or deactivated as needed and currently include:

  • Ideation Room: A collaborative workspace where your team can streamline the creation and optimisation of content with the help of AI.
  • AI Translations: Translate entire pages or individual text fields with just one click.
  • Concept Room (Preview): Visually design and collaborate on the structure of your entire project.

The launch comes as research suggests that a large majority of marketers are struggling to keep up with the pace and scale of their content requirements. Storyblok also conducted a study conducted with 500 eCommerce business leaders in the US and Europe. The research revealed almost half (48%) are embarrassed by their website. A further 92% admit their website could be costing them serious sales. 30% estimate it could be over $100,000 per year.

Interestingly, further Storyblok research finds that 27% of brands are using 4-5 CMSs to manage their marketing. Amongst these, 67% claim they need multiple CMSs to enable omnichannel campaigns. 52% say it’s due to limitations of their tech stack. Yet 43% say they still lack easier/improved content scaling from their CMS.

Indicative of further content complexity to come, when asked about the key marketing trends to watch, 20% stated AR/VR. 13% voice-activated speakers, and 12% smartwatches, further compounding the need for a future-ready content approach.

Key research highlights:

  • 92% think their website’s poor user experience is costing them serious sales
  • Yet 27% are using 4-5 CMSs – creating complexity and obstacles for scaling
  • In response, Storyblok has launched Storyblok Labs to help brands stay ahead of the content curve, innovate and bring joy back to content management.

Storyblok says its Labs will be regularly updated with new features that enhance the entire content lifecycle, from ideation to creation, publishing, and maintenance.

(Credit image/LinikedIn/Dominik Angerer)
Dominik Angerer, CEO & Co-Founder at Storyblok

Dominik Angerer, CEO and Co-Founder of Storyblok, said: “Creating content is supposed to be fun and full of possibilities. But for users of legacy CMS platforms, it’s become a slow and frustrating chore filled with restrictions.

“We believe working with a CMS should be a joyful experience that makes it easy for brands to use content to make a bigger, faster market impact. Storyblok Labs is a natural next step in driving that vision forward.

Enterprise Times: What this means for businesses

Imagine a world in a few years, where 80-90% of content is generated by AI. Many analysts predict that marketing will be even more dependent on authenticity, personalisation, and innovation in 2025. Most marketers will continue to struggle to deliver on digital demand. This assertion is supported by a survey of 300 marketing and IT leaders by Storyblok, which revealed that their content platforms hold back 93% of brands.

The nature of content has also fundamentally changed from the original need to simply print text and online. Now, enterprises and organisations have to manage a wide range of content types across an array of devices. Brands and retailers still have to do the basics. They have to think about the type of content they create and essentially, still tell their product stories.

This is a challenge in this new age world of generative AI and ever-increasing rise of new content types. Furthermore, businesses have to negotiate with a wide range of actors, agencies and third-parties. Hence, Storyblok decided to launch its suite of AI tools to bring innovation and joy back to content management. The launch of its Lab is also a sensible way for the company to consolidate its rapidly growing technical ecosystem. At the same time, still riding the wave of technological innovation.

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