Vidyard announced that Salesloft had selected it as its preferred Video partner. Salesloft is a leading Revenue Orchestration platform that will now take advantage of integration with Vidyard Messages. Vidyard Messaging enables the sales team to record and share personalised videos and screen recordings. Salesloft users will be able to leverage these and the Vidyard AI Avatars within their outbound communications.
Creating communications and sales campaigns that incorporate videos is a powerful means of increasing engagement. Embedding videos in email often increases click-through rates and enables the sales team to demonstrate product features.
The integration between the two platforms is extensive and can assist sales teams to personalise using video outbound communication at scale. Using the Salesloft engagement tracking, customers can iteratively improve communications to improve their timing and effectiveness, further increasing response rates. Video is proven to increase open rates by 16% and reply rates by 26%. Users can also automatically prioritize the next steps based on video engagement data, turning opportunities to leads and sales.
Vidyard is available on the Salesloft Marketplace with integrations to Salesloft emails, Cadences and Salesloft Rhythm. Vidyard’s integration with Salesloft emails and Cadences is available to users on all Vidyard plans. Rhythm integration features require a Vidyard Business plan.
Lee Zucker, Senior Vice President of Global Sales and Alliances at Salesloft, commented, “Naming Vidyard as our Preferred Video Partner is a strategic move that addresses the evolving needs of today’s sales teams.
“Integrating Vidyard’s video messaging capabilities and engagement signals into Salesloft enables our users to stand out in a crowded digital landscape, enhancing the human element in sales interactions and leveraging video engagement insights to drive higher response rates and improved customer relationships. This partnership equips sales professionals to excel in a market where effective and impactful communication is essential.”
Benefits
Both Vidyard and Salesloft seek to create a unique buyer experience at scale to achieve revenue outcomes for sales functions. The solutions are complementary to each other, with Salesloft users able to derive many benefits from the integrations.
Enhanced Personalization and Engagement:
Salesloft Users can embed video messages direct from Salesloft. A video thumbnail can improve subscriber engagement by almost 41% when it’s included in an email. Video can also drive 56% higher proposal engagement and helps close your deal 26% faster.
AI-Powered Insights:
Salesloft Rhythm, the Salesloft signal-to-action engine, can take video engagement metrics and create the next best actions to help drive revenues. Sales teams can prioritise actions that are most likely to close deals and increase their chances of hitting their targets. Rhythm integration features require a Vidyard Business plan to take advantage of them. However, Rhythm signal integration will soon become available to users on all Vidyard plans.
Seamless Integration and Workflow:
Salesloft users can add videos to email templates, enabling them to scale up video-enabled sales engagements and then track them all within Salesloft. For organisations that use video in a separate platform from Salesloft, it eliminates the necessity of switching windows and creates a single effective platform for revenue operations.
Improved Sales Efficiency:
With Videos embedded into the sales engagement flow of work, sales reps will increase efficiency and, therefore, productivity. 74% of sales pros report they’ve been able to maintain or increase their productivity with the use of video. Sales reps can now easily embed videos into emails, track engagement, and prioritize follow-up actions based on video view data.
Free Trials and Transitions for Mutual Customers:
Vidyard now offers free trials of its AI Avatars to Salesloft mutual customers. In addition, Salesloft Drift Video customers transitioning to Vidyard receive their first year of Vidyard Messages at no cost.
Bringing the power of AI-powered, personalized video messaging
The seamless integration between the two platforms will enable sales organisations to optimise communications at scale. Importantly, this is not to the detriment of personalisation on understanding the engagement metrics by the prospect. This partnership strengthens the capabilities of both firms. It aligns with the general trends in the industry, with personalised data-driven engagement as a key to achieving success in the future.
Jonathan Lister, Chief Operating Officer at Vidyard, said, “This partnership will bring the power of AI-powered, personalized video messaging to our mutual customers, enabling go-to-market teams to stand out in crowded inboxes and build stronger connections with their buyers.
“Our users can expect higher response rates, more engaging customer interactions, and ultimately, improved sales outcomes. For example, our users have successfully leveraged AI Avatars to achieve remarkable results, including a 760% increase in proposal open rates and a 400% increase in the conversion rate from opens to meetings, with some sending as many as 50 personalized videos per day.
“Vidyard’s AI-powered video creation tools and industry-first AI Avatars, combined with Salesloft’s powerful revenue orchestration platform, give sales professionals a formidable advantage in today’s competitive market.”
Enterprise Times: What does this mean
Vidyard is not the only video creation tool that Salesloft integrates with. OneMob helps create video and content microsites for Salesloft, and GetAccept streamlines sales with a Digital Sales Room using e-signatures, sales content management, CPQ, proposals and communication.
Vidyard also integrates with several other Sales platforms, including Gong, HubSpot, Pipedrive, and Salesforce. Salesloft has a page in the Vidyard integration partners section.
For Salesloft customers, the integration seems quite deep, with work continuing to improve the links between Salesloft Rhythm and Vidyard. The firms’ continuing work on the integration is positive for customers looking to embed videos using Vidyard. It means that the companies continue to invest in the relationship.
What will be key in the future is the case studies and customer advocacy around using both solutions together, though. If Vidyard can demonstrate improved metrics from customers who have added either solution, it will provide evidence that the combination works.
