Pipefy has announced that Henrique Setton was appointed to the role of COO. He joins from Dayforce, where he was VP of revenue Strategy and Operations & Global Demand Management. He takes over the role that was held by Andre Agra, who remains Chief Financial Officer. Setton will manage Pipefy’s global strategy and operations.
Alessio Alionco, CEO and Founder of Pipefy commented, “We are seeking to raise the bar on our operational excellence, and Henrique is the ideal executive to drive continuous improvement for our customers, partners, and employees.
“Henrique has a strong track record of impacting business growth and maximizing profits through financial and technical analysis, as well as forecasting processes. His outstanding strategic problem-solving aptitude along with his ability to achieve measurable business transformation make him an incredibly valuable addition to the Pipefy management team.”
Who is Henrique Setton
Setton has over 9 years of working in B2B SaaS leadership roles. He is also Co-Founder of The Silicon House. An organisation that was founded in 2012 to create connections and foster networking in the Silicon Valley startup and entrepreneurial community.
He joined Dayforce in 2021 and built and executed its go-to-market strategy and plan in the Americas, EMEA, and APJ. Prior to Dayforce (Ceridian as it was), he worked for SAP, holding several roles over a 4-and-a-half-year period. When he left, he held the role of Director, Global Sales Operations – Software and Cloud, for over two years.
While at SAP, he also founded Local Stove in 2015, along with fellow Wharton students. Local Stove was a culinary startup that connected local home cooks with food lovers. The firm was acquired in August 2018 when HUNGRY acquired the firm, providing an exit for the founders.
Prior to working in B2B SaaS, he began his career in financial services at Banco Itau-Unibanco the global leader in Financial Services. He served as a product and credit risk control leader.
Setton commented, “Pipefy’s solution for business process automation is quickly emerging as the global platform of choice for companies of all sizes. This, along with a proven management team, makes it the right company for me to join at this time. Our solution enables organizations to seamlessly build, optimize, and manage any process with intuitive AI and no-code.”
Setton is Brazilian and holds a degree in Production Engineering from the University of São Paulo. He also holds an MBA from Insper (São Paulo, Brazil) and another MBA from The Wharton School, with a major in Strategic Management and Entrepreneurial Management. It was at Wharton that he joined with other students to found Local Stove.
Enterprise Times: What does this mean
In Setton, Pipefy has a leader who has experience in building a global go-to-market organisation. Pipefy already has a global presence with organisations such as Visa, IBM, Coca-Cola, Volvo, Santander and Kraft Heinz using its software worldwide.
Setton is already several months into the role. It will be interesting to see how Pipefy evolves heading into 2025, when the changes he is making should become more apparent. To date, the jobs available on the Pipefy website are either US or Brazil-based. Will this start a recruiting drive further afield?
