Just Eat Takeaway.com NV one of the world’s largest online food delivery marketplaces, have announced a global partnership with Rokt. The company is a leading eCommerce company using machine learning and AI to make the shopping experience more relevant to each customer. Through the partnership, Just Eat Takeaway.com will launch a retail media offering on the order confirmation page across all of its portfolio brands’ sites for the first time. The company plan to tap Rokt’s AI-powered eCommerce technology and global advertising network. To enhance the customer experience and unlock new revenues.
Just Eat Takeaway.com operates Just Eat in the UK, Lieferando in Germany, and Grubhub in the US. It also operates restaurant and grocery delivery brands in 16 other countries, including the Netherlands, Spain, Canada, and Australia. The company reaches a global audience of more than 82 million active customers.
As the company’s first global retail media partner, Rokt will enable endemic and non-endemic advertisers to offer relevant messages to customers on all of Just Eat Takeaway.com’s brand apps and websites.
“Rokt is a respected global leader with well over a decade of experience helping brands and marketplaces like ours unlock new revenues and drive customer satisfaction and loyalty,” said Rachel Gómez, Director of Retail Media at Just Eat Takeaway.com. “We are excited to leverage Rokt’s technology as we expand our retail media programme to the checkout page. To enable endemic and non-endemic advertising partners to share compelling messages to empower everyday convenience for customers.”
Powering billions of transactions
Rokt’s eCommerce network has powered more than 6 billion transactions across hundreds of leading eCommerce businesses. This allows merchants to leverage their first-party data to create a more relevant customer experience. At the same time, they maintain full control of the types of offers displayed to their customers.
The new partnership will enable advertisers in the Rokt Ads network to offer tailored messages on the order confirmation and order tracking pages of Just Eat Takeaway.com apps and sites, when customers are highly-engaged and most likely to convert.
Marc Allsop, Head of EMEA at Rokt, said, “We are delighted to partner with Just Eat Takeaway.com and provide our growing global network of advertisers with access to the company’s portfolio of brands that reaches a massive consumer audience across 19 countries.”
“Over the past three years, Rokt has experienced exponential growth in the UK and Europe. The number of transactions we power has more than tripling year over year. Thanks to major partnerships with industry leaders like ASOS, Vinted, About You and, now, Just Eat Takeaway.com, Rokt will power 1 billion annual transactions in these markets.”
The partnership adds significant reach to Rokt’s network. It gives advertisers access to 90% of all food delivery customers in the UK. This includes 60% of the UK population under the age of 40.
Enterprise Times: What this means for businesses
Retailers have long avoided tampering with the shoppers’ checkout experiences largely due to the limitations of their traditional eCommerce platforms. Yet the checkout and order confirmation page is often an underutilised page template in digital real estate.
Furthermore, it provides retailers and brands with an optimal opportunity to cross-sell or upsell to consumers. Hence the reason why a brand such as Just Eat Takeaway.com will be attracted and eventually signed a partnership with Rokt. The company’s solutions introduces shoppers to curated purchase and upsell opportunities at shoppers’ highest point of interest by bringing them directly into checkout. Instead of taking shoppers them out of their immediate experience. So this partnership should be a win-win situation for both parties.