Businesses are being told that they won’t be able to be competitive unless they adopt AI. But what does a business need to consider when it decides to adopt AI? What are some of the pitfalls? How do they start? How should they expect ROI?
Enterprise Times editor Ian Murphy talked with Ramprakash Ramamoorthy, Director of AI Research at Zoho, to get answers to these questions and more. Ramamoorthy has been involved in Zoho’s AI-enablement program since 2011. He has extensive experience of the good and the bad in how organisations have adopted AI and the hype around it.
One of the challenges that Ramamoorthy identified is the hype around AI and organisations seeing it as something new. He said, “They come in saying, I want AI, but it’s a natural evolution of your digital tools. We’ve been talking about digital transformation for 20 years now. This is just a natural evolution in that step where you are using your past data to make sense and help you act in the present.”
Ramamoorthy said, “We see a lot of CIOs coming to us and asking, Hey, I invested in AI, but I am not getting any return on investment, especially after the whole large language model wave hit the high peak of the hype cycle. Everybody is scared. Is it just me? Am I doing something wrong in my organization that I not able to get some results out of this AI tool?”
Interestingly, most of the focus is on data hygiene and getting data ready for AI. Ramamoorthy agrees but says that it is not just about the data. It has to be part of a wider digital maturity approach. Without that, organisations will get limited results and never see the gains they expect from AI.
To hear more of what Ramamoorthy had to say, listen to the podcast here or on your favourite platform.
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