Crown, appointment Image by talpeanu from PixabayDECTA, a leading end-to-end payments solution provider, has announced the appointment of Scott Dawson as CEO. He assumes the helm from Mark Andreev, who left the firm in March and is now COO at exactly.com. Dawson joined DECTA in December 2022 as Head of Sales & Strategic partnership. He will now focus on the consultative approach of the business and will look to drive the UK strategy and growth forward while continuing to support SMEs and expand the product offerings.

When Dawson joined the business, he strengthened the UK’s business development, relationship management, marketing, and operations teams. Using the existing base, he grew DECTA’s presence in the UK, doubling the workforce. He led the development of a strategic framework focused on brand recognition, diversification, and revenue growth. DECTA increased its involvement with associations in the UK and increased the number of events the company held and attended.

He increased investment in local marketing, PR campaigns, and trade show participation. As the lynchpin for that growth, it seems that the board, liked what he had already achieved and appointed him rather than take on an outsider.

As CEO, Dawson will continue to build the company’s market position in the UK, investing in the workforce and building customer trust. The firm will continue to focus on its main target sectors within the SME space. These include eCommerce, construction, furniture, retail and travel. He will also continue to expand the enterprise space deals, a segment he introduced the company’s technical payment service for cross-selling.

DECTA offers several digital payment solutions and services, including:

Who is Scott Dawson?

Scott Dawson, CEO at DECTA (image credit - LinlkedIn/Scott Dawson)
Scott Dawson, CEO at DECTA

Dawson joined DECTA from Pixxles, where he was Director of Operations, leading the UK business that offered eCommerce merchants the capability to accept online payments simply, securely and globally. Before Pixxles, he spent six years at Neopay, rising to Commercial Director and building out its sales, marketing and go-to-market strategies. He was also a board member during his tenure there.

He was Senior Fraud Manager and then Business Development Manager at ClickandBuy, which was bought by Deutsche Telekom in 2010. In a career spanning nearly two decades he also worked at Neteller and PSI_Pay Ltd. He attended the University of Calgary, attaining a degree in Philosophy with a minor in Art History.

Scott Dawson, CEO of DECTA, said, “DECTA has seen its greatest success in helping companies that have been stung by big industry names because they have fallen through the cracks and not received the specific service they need. Our product offering is broad, deep and flexible, which means we have everything required to service a wide variety of companies. We’re big enough to cope, but small enough to care, and that’s the USP.

“I want to continue to focus on in this new position, which I couldn’t be happier to take on. The payments problems that merchants face are ever-evolving and our service very much includes a strong consultative approach – everyone says they do it, but we actually do it.

“One of the most important cornerstones of our success to date has been a laser focus on our technology. We have relentlessly optimised our solutions, so we are always offering best-in-class solutions and are aligned with the newest trends in fintech. As well as growing the business with our current products and services, we have been working on exciting new projects which we cannot wait to launch throughout the year.” 

Enterprise Times: What does this mean

After a few months of looking, the DECTA board decided to promote Dawson to the role of CEO. It is his first role as CEO, and he is well suited to lead the firm to further growth, both in the UK and potentially abroad. It will be interesting to see where he takes DECTA in what is a fiercely competitive market.

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