Cint, the digital insights pioneer, has launched Study Creator. The new tool will enable customers to create and launch brand lift studies quickly. It puts the power of the survey creation in the hands of marketers, giving them full control over the process. The new Study Creator is available with Lucid Impact Measurement by Cint.
Marketers can create and launch studies in a three-step process.
- First, they enter the details of the campaign and study, including name, study start and end dates, industry, tracking and the target country and languages.
- Second, the media tracking tags are created for digital and linear TV.
- Third, the user creates the survey, identifies the competitive brand set, and selects and/or creates the survey questions and KPIs. They can then review and launch the survey whenever they want.
For marketers, developing brand lift studies often poses the problem of a limited window of time for the study to be accurate and relevant, whilst developing and launching the study takes too long.
The new tools save time on creation and communication between teams, enabling collaboration and reducing the volume of emails such exercises often create. Ultimately, it enables marketers to create more brand studies efficiently. The workflows available also give marketers greater control over programming.
Lindsay Fordham, SVP of Product, Cint, commented, “Insight depends on timing. So, for anyone in research or analysis, speed and agility are always going to be paramount. Brand lift studies help prove the value of marketing activities across different platforms, sites, creatives and more. But being reliant on third party providers to set up and launch studies can be stressful and slow. Study Creator collapses this gap, so marketers have all the tools they need to get data that is timely, accurate and actionable.”
Disney Provides a Proof Point of Study Creator
Earlier this year, Disney revealed that it was the first to leverage the Study Creator tool within Lucid Impact Management. Earlier this year, Disney revealed that it was the first to leverage the Study Creator tool within Lucid Impact Management, which enables advertisers to understand the performance of their campaigns, presenting the results within Cint’s custom-built Disney dashboards. Disney, and its advertisers, were able to leverage the Study Creator to understand the impact of campaigns while they occurred, giving them immediate and actionable feedback.
Fordham concluded, “We continue to unify the fragmented view of brand lift and empower publishers, advertisers and partners with cost-effective, data-driven insights.”
Enterprise Times: What does this Mean?
This useful tool is now fully available to Cint users. As Disney has shown it delivers the capability for marketers to create new studies quickly and easily. A component within the Lucid Impart Management solution, it enables marketers to view and assess, impacting decision-making quickly.
Brand lift studies have previously required a lot of time, effort, or both. The Cint Study Creator makes the process simpler and faster.
The release or product pages don’t clarify whether Study Creator is an additional cost or part of Lucid Impact Measurement.
