Coveo and Optimizely have announced a strategic partnership to enable companies to bring AI powered search and relevance across sites. The partnership aims to deliver personalised experiences at scale. Coveo is a provider of enterprise AI platform that brings AI Search and generative AI (GenAI) to every point–of-experience. Optimizer is a digital experience platform provider.
“We are excited to partner with Optimizely to help companies fully harness their content,” said Ann-Marie Darrough, VP of Alliances and Partnership North America at Coveo. “This collaboration expands our flexible, adaptable approach, giving enterprises seamless access to our best-in-class AI Platform capabilities. This ensures content is easily discoverable, engaging, and personalised for every customer.”
This partnership combines Coveo’s AI search, generative answering, and relevance capabilities with Optimizely’s composable content management system (CMS). The companies expect to help businesses provide personalized, cost-effective, and connected experiences at every point of experience. This partnership applies to current Optimizely customers and new customers who opt for Optimizely’s new SaaS CMS. The solution features the all-new Visual Builder. Coveo’s advanced search controls and pre-built machine learning models understand user context and intent, delivering personalized and relevant content at scale.
“We are excited that this partnership will bring the power of Coveo’s AI-powered search and generative experience platform directly to our customers,” said Jessica Dannemann, Chief Partner Officer at Optimizely. “Coveo’s advanced AI capabilities and commitment to delivering personalised, relevant digital experiences will enable our customers to understand intent and serve up the right content. This ensures content stored in and across Optimizely is easy to find and highly relevant.”
Key partnership features and benefits
- AI-Powered Generative Answering: Coveo’s generative answering solution empowers users to self-serve with instant, accurate, and secure answers to their questions, reducing support costs and improving satisfaction.
- Hyper-Personalized Experiences Across the User Journey: Coveo’s suite of AI models understand user intent and deliver tailored search results, recommendations, and generative experiences. Coveo says this drives conversions and engagement.
- Effortless Content Discovery: Coveo seamlessly indexes Optimizely CMS content, leveraging robust metadata to power sophisticated search and ensure all content is easily discoverable.
- Unified Content Access: Coveo’s unified hybrid index helps break down data silos and grants access to information across enterprises – and beyond Optimizely content. This is achieved without requiring costly content migrations.
- Flexible and Composable: Developers can tailor the integration to their exact needs. This includes multiple deployment options, customisable indexing pipelines, and flexible search UI development tools.
- Fast Time-to-Value: no/low code options and developer-friendly tools enable quick and easy implementation, delivering value from day one.
Last month, Optimizely launched its SaaS CMS which includes a new Visual Builder. Building upon the company’s reputation in category leadership, this solution is expected to expand the company’s user base. The new Visual Builder gives customers the choice between SaaS and PaaS solutions depending on their organisational and business needs.
Enterprise Times: What this means for businesses
This partnership combines Coveo’s AI search, generative answering, and relevance capabilities with Optimizely’s powerful and composable CMS. The partnership aims to help businesses provide personalised, cost-effective, and connected experiences at every point of experience. This will be important, particularly for Optimizely to differentiate it’s offering from other CMS. Curating individualised, trusted and connected experiences across billions of unique moments hopefully has now gotten easier.
Search is a key function in today’s modern customer experience. Optimizely believe that Coveo’s AI-Search & Generative Experience Platform will drive remarkable digital journeys that drive better business outcomes. Only time will tell how successful this partnership will be. It’s certainly a sensible step on both sides.
