TINT, a provider of Community Powered Marketing has launched its new Ratings & Reviews solution. The service is designed to enable brands to collect, display, and generate a consistent stream of high-quality reviews. These services are important because they build trust in brands and can provide valuable feedback. Ratings and Reviews services can help to boost sales for businesses and scale thriving relationships with reviewers.
In the fast-paced world of eCommerce, brands face the ongoing challenge of not only collecting reviews but ensuring a continuous flow of high-quality feedback. TINT’s research reveals that 63% of marketers struggle to maintain an up-to-date pipeline of reviews. A crucial factor for influencing purchasing decisions.
‘Leaky bucket’ syndrome
According to TINT CEO, Sameer Kamat, “Traditional Ratings & Reviews strategies often suffer from a ‘leaky bucket’ syndrome. This is where brands struggle to maintain fresh content and combat outdated reviews.
“Traditional solutions fail to capitalise on strengthening the relationship between the brand and the reviewer. As a result, they miss out on significant long-term brand value. Our solution addresses these challenges head-on.”
TINT’s Ratings & Reviews solution offers an end-to-end approach for brands seeking full suite review collection and display. It can also lead to deeper, more meaningful connection with reviewers.
“We switched to TINT from another provider and have been delighted by their expertise in both the design and technical implementation of our solution. This includes the migration of over a million reviews,” said Todd Trivette VP of Technology at Jewellery Television (JTV). The company is one of the largest jewellery retailers in the US.
Trivette continued, “TINT continues to be ultra responsive to questions and have demonstrated the ability to quickly react to issues with robust solutions that meet our needs. They have proven to be a valuable partner in providing both innovative solutions and best-in-class customer service. This ensures that our review platform is the best it can be.”
Key Benefits of TINT’s Ratings & Reviews solution
- Full-suite Ratings & Reviews Module: Collect, display, and sustain authentic reviews with customisable forms, easy moderation tools, and enhanced zero-party data capture.
- Beyond-the-Review Engagement: Cultivate ongoing relationships with product reviewers through community engagement integrated into the review process.
- New Launch Review Accelerator: Jumpstart reviews before product launches by mobilizing targeted brand advocates for genuine reviews and user-generated content (UGC).
Enterprise Times: What this means for businesses
This functionality is driven by the growing importance of online reputation management for companies across all sectors. Businesses increasingly understand the important role of customer opinions in shaping brand perception. Hence, the demand for sophisticated review and rating platforms has surged.
Since 2019, online shoppers in the US expect a significant number of reviews when looking at a product online. Research from industry analyst Statista estimated the average number of expected reviews consumers would make them to trust a product was 112. Younger shoppers expect to undertake more reviews than older ones. So, the need for ratings and review services is expected to grow exponentially, as eCommerce trends continues its upward path.
With these innovative capabilities, TINT plans to support brands to enhance their eCommerce conversions and loyalty. Today’s competitive market means brands and retailers have to understand and deepen personalised engagement. They have to establish relationships as a sustainable and invaluable asset in and part of their eCommerce strategy.
