SnapLogic, a provider of generative integration have announced a strategic partnership with Syndigo, a SaaS commerce data management provider. The partnership will allow enterprises to more rapidly integrate best-in-class Master Data Management (MDM), Product Information Management (PIM) and content syndication solutions across critical data and transactional systems. With this partnership, Syndigo’s PIM and MDM solutions can be connected to various business applications, data stores, and line-of-business systems.
“At Syndigo, we are focused on helping organisations unleash the potential of their data. Today’s partnership with SnapLogic accelerates our capabilities,” said Dominic Citino, SVP, Alliances at Syndigo. “With SnapLogic’s platform for generative integration, customers can realise value from their data more rapidly. This is achieved by enabling smooth integration of Syndigo solutions with critical ERP and ecommerce platforms. Now customers can connect more data, more quickly, and develop data-driven business environments that give them a competitive edge.”
The partnership allows organisations to unlock more data value, more efficiently, driving strategic benefits across their value chains. Whether it’s by building a single source of data for product and customer information, developing data-centric offers for eCommerce, or accelerating transactional systems. Customers can significantly lower the total cost of ownership and accelerate time to value for a diverse array of industries. This includes retail, financial services, and manufacturing.
Key benefits of the partnership include:
Enhanced Integration: Syndigo customers can now quickly and effortlessly integrate Syndigo’s MDM and PIM solutions with essential enterprise applications. Such as ERP, eCommerce platforms, strategic data warehouses, and other mission-critical transactional systems.
Optimised Supply Chains: By putting data to work, enterprises can streamline and optimise their supply chains. Thus ensuring better coordination and efficiency across operations.
Richer Personalisation: The partnership enables businesses to deliver richer personalisation and drive higher conversion rates at the digital shelf. This enhances the overall customer experience.
Increased Efficiency for Marketers and Merchandisers: Marketers and merchandisers can leverage the integrated solutions to become more efficient and effective in their roles. This benefits from enhanced data accessibility and usability.
“We are thrilled to partner with Syndigo and bring our generative integration platform to their customers,” said Bo Luongo, Global VP OEM/Embedded at SnapLogic. “As customers’ integration needs grow more complex, many are looking for out-of-the-box solutions as they modernise their technology stack.
“This partnership can not only reduce total cost of ownership (TCO) but also enables Syndigo’s customers to unlock the full potential of their data, driving greater efficiency, richer personalisation, and optimised supply chains. Together, we are enabling businesses to achieve quicker time to value and drive transformative outcomes.”
Enterprise Times: What this means for businesses
The key challenge for enterprises, irrespective of size or sector, is the need to drive real-time value with company data. Business information is often held is desperate range of silos and department. However, to succeed in today’s businesses, that data needs to be connected throughout the commerce ecosystem. In order for data and content to flow freely and continuously, an integrated, comprehensive engine is needed.
Now customers have multiple and competing solutions to connect disparate data sources critical for retail, brand, and manufacturing logistics. Today’s modern business infrastructure is often knitted together with a range of applications including PIMs, MDMs, CRMs, ERPs and CMS.
Enterprises need the ability to efficiently and effectively integrate these solutions to enable a more tailored user experience for customers. The partnership between SnapLogic and Syndigo is expected to allow their clients to unlock more intelligence from their data. It will also drive strategic benefits across their value chains.
