Optimizely has launched its SaaS CMS which includes a new Visual Builder. Building upon the company’s reputation in category leadership, this new product is expected to expand the company’s user base. The solution offers customers the ability to choose between SaaS and PaaS solutions depending on their organisational and business needs.
Visual Builder enables marketers to build personalised experiences with a sleek interface, fully customisable elements, and an interactive preview. These features are all designed to bolster engagement and conversion. Visual Builder removes all technical barriers to creating dynamic content, and encourages content reuse that drives efficiency and speed.
Key new features
Backed by a comprehensive suite of CMS capabilities, Optimizely allows marketers to spend less time relying on developers and more time unlocking their creativity.
- Effortless design: drag, drop and customise layouts with ease for seamless brand alignment.
- Advanced content modelling: easily structure and configure content to drive engaging user journeys and deliver the right message at the right time.
- Multi-channel management: centralise management of websites, apps and more, all in one place.
- Template management: drive content reuse and efficiency with blueprints.
- Customisable workflows: tailor approval processes to fit team dynamics and project needs.
- Automatic upgrades and scaling: enjoy the latest innovations and get to market faster without the pain or costs of upgrades.
Rupali Jain, Chief Product Officer at Optimizely, said, “We wanted to build the best CMS for marketing teams. By simplifying the front-end design and content creation experience, we give marketers the creativity, speed, and independence they have desired.
“Our CMS is now language-agnostic, allowing developers to get started quickly, whether they prefer a traditional or headless architecture. With painless upgrades and extensive capabilities, our SaaS CMS and Visual Builder already stand out in today’s increasingly competitive landscape.”
Expansion of Optimizely Graph
The announcement also includes expanding the capabilities of Optimizely Graph. A set of APIs that enables digital teams to access and repurpose content from multiple sources and deliver it everywhere. The solution now offers faceted and fuzzy search functionalities, improving how users explore and find content within the integrated SaaS CMS platform. With content delivery served at the edge via CDN, Optimizely Graph makes content globally available at blazing fast speeds.
Optimizely not only allows users to build their own digital experience through Visual Builder, it also provides the flexibility to leverage one of Optimizely’s partners like Vercel or Netlify, to assist in the hosting of their frontend experiences. Recently, Optimizely strengthened its partnership with Vercel, the leading Frontend Cloud platform. To provide developers with a comprehensive suite of tools, including advanced deployment capabilities, seamless scaling options and robust performance monitoring.
Enterprise Times: What this means for businesses
Optimizely is continuing its mission to provide flexible and powerful marketing solutions. Visual Builder is Optimizely’s latest SaaS innovation designed to equip teams with user-friendly tools to easily design, build and optimise stunning websites and engaging digital experiences. With content still being king, the new tool is expected to support marketing teams with more flexibility and creative freedom. The customisable workflow will remove marketers’ need to rely on developers for their technical skill sets. This should allow them more opportunities for creativity in their personalisation strategies.
