commercetools (credit image/Pixabay/Brian Penny)commercetools, a composable commerce platform is now available on the Microsoft Azure Marketplace. The company says customers can take advantage of the productive and trusted Azure cloud platform, with streamlined deployment and management. By the end of 2024, commercetools Frontend, commercetools Connect, and Foundry will also be available in the Americas and EMEA. For enterprises, this update gives them the agility to run commerce architectures on the cloud provider of their choice.

According to Blaine Trainor, Global Vice President, Partnerships and Alliances, “Today’s commerce landscape demands unlimited flexibility and adaptability. With commercetools Platform now available on Microsoft Azure, we are empowering our customers with the choice to run their commerce architecture on the cloud provider that best suits their needs.”

(credit image/LinkedIn/Blaine Trainor)
Blaine Trainor, Global Vice President, Partnerships and Alliances at commercetools

“This move reinforces our commitment to providing businesses with the tools they need to thrive in an ever-changing market. As we look to the future, we’re excited to continue driving innovation and helping customers navigate the digital commerce landscape.”

Customer benefits include:

  • Access to a vast enterprise network for expanded reach and global scalability, enabling effective entry into new markets and previously untapped regions.
  • Utilisation of advanced AI, ML, and IoT technologies.
  • Premier, high-performing cloud infrastructure offering exceptional reliability and security for all e-commerce requirements.
  • Cloud-native capabilities provided by commercetools and Azure that surpass traditional eCommerce functionalities, including hybrid and on-premises solutions

Through its true composability –– exemplified by the cloud-native, component-based, and tech-agnostic required traits –– commercetools’ customers are able to optimize their commerce investment. With the flexibility to select components and solutions that align with their evolving market or customer-led requirements, businesses no longer need to compromise between forced upgrades, process changes, budget implications, and innovation. commercetools’ cloud-agnostic platform now offers even greater control over costs, allowing for easy adjustments as needed.

“Through Microsoft Azure Marketplace, customers around the world can easily find, buy, and deploy partner solutions they can trust, all certified and optimized to run on Azure,” said Jake Zborowski, General Manager, Microsoft Azure Platform at Microsoft Corp. “We are happy to welcome commercetools to the growing Azure Marketplace ecosystem.”

commercetools Active in the Tech Space

The Azure Marketplace is an online market for buying and selling cloud solutions certified to run on Azure. The Azure Marketplace helps connect companies seeking innovative, cloud-based solutions with partners who have developed solutions that are ready to use.

Over the last few months, commercetools has been active in the tech space. Earlier in the year, the company announced a series of enhancements, solutions and partnerships to enable businesses to solve increasingly complex business problems. This includes a collaboration with PayPal to the unveiling of the cutting-edge Blueprint for B2B Manufacturing commercetools Foundry offering. In addition to the launch of its user community, commercetools Community.

Enterprise Times: What this means for businesses

For any business, being both cloud-native and cloud-agnostic makes the business-critical composable commerce approach even easier to access. Enterprises are increasingly looking to build resilience against the unpredictable nature of today’s business landscape. commercetools says this move makes its solution the first composable commerce vendor to be cloud-agnostic and cloud-native. The shift also enables commercetools to take a greater share of the global digital commerce landscape this year –– estimated to be worth over $6 trillion –– by servicing Microsoft’s global customer base through its marketplace.

It also looks like a win-win for both parties. commercetools customers can now effectively reach new markets and enter untapped regions with ease through its multi-cloud strategy. Microsoft Azure customers worldwide now gain access to the commercetools platform. Taking advantage of the scalability, reliability and agility of Azure to drive application development and shape business strategies.

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