Apply Digital (credit image/Pixabay/3D Animation Production Company)Apply Digital has launched its Composable Accelerator For Enterprises (CAFE). A way of working including a suite of tools designed to enable clients to rapidly integrate composable elements with their new and/or existing systems.

The solution is based on years of knowledge from over 300 composable projects successfully delivered. CAFE enables Apply Digital clients to modernise and scale their businesses in a low-risk, cost-effective way. The company worked with technology partners including Contentful, commercetools, Amazon Web Services, and others. Apply Digital says CAFE provides a flexible, customisable approach to composable tech. Clients are empowered to pick and choose the elements that best meet business objectives. At the same time the company adds the solution lays a robust foundation for future growth.

(credit image/LinkedIn/Dom Selvon)
Dom Selvon, Chief Technology Officer at Apply Digital

“CAFE gives our clients the opportunity to go composable, modernise their digital experiences. It can scale their business more efficiently and effectively,” said Dom Selvon, Chief Technology Officer at Apply Digital. “Whether a client wants to add modern search, commerce, content, loyalty, payment, or other functionality to their systems. We use CAFE in tandem with our ‘connected thinking, connected results’ approach to help them quickly realise their vision and drive impact.”

Working with composable technology

To ensure that CAFE delivers compelling results and strong value for clients, Apply Digital worked closely with composable technology partners to expand the accelerator’s benefits. More partners will continue to be added to CAFE post-launch, creating further opportunities for companies that specialize in composable commerce.

“CAFE represents the best practices of how global brands can leverage the power of our leading composable commerce platform. To create modern commerce experiences for their customers,” said Blaine Trainor, Vice President of Global Partnerships and Alliances at commercetools. “CAFE’s proven approach also makes integration with other systems in the composable tech universe simple and fast. This ultimately enables businesses to harness the benefits of composable commerce quicker.”

Beyond eCommerce functionality, CAFE facilitates the deployment of robust content projects via the award-winning content management system Contentful. “The CAFE accelerator distils all the best practices Apply Digital has developed over the years using Contentful’s composable content platform,” said Patrick Finn, VP of Global Channels and Alliances at Contentful. “By leveraging this deep expertise, customers can evolve and scale their projects with unprecedented speed and confidence.

Enterprise Times: What this means for enterprises

The challenge for many brands and retailers is the creation of a unified digital experience for customers. That unified digital experience maybe across different geographic regions, irrespective of time zone and local customs. It maybe across multiple product portfolios and ranges. Needless to say, data and the tools that unlock data, remains key to success. Effective tools should enable first-party data acquisition and activation to better connect brands with audiences. Hence, Apply Digital new CAFÉ solution designed to support fast integration and rollout of memorable digital experiences.

Retailers and brands are required to meet the specific needs consumers and communities individually. With the right content, design, and technology, they have to connect with and learn from customers like never before. CAFÉ solutions looks interesting. It has the potential to enable Apply Digital to support their customers modernise their organisations. In addition to delivering meaningful impact to the business and to their customers.


Please enter your comment!
Please enter your name here