Four tips for enterprises looking to incorporate a CMS into its digital infrastructure

Enterprise Times met with Filip Bech-Larsen, Umbraco’s CTO. Umbraco is one of the most deployed Web Content Management Systems (CMS) on the Microsoft stack. The platform is the world’s largest open .net CMS and entirely open source. The company recently launched its enhanced Umbraco 14, a re-architected enterprise-level platform designed for scalability and ongoing digital transformation. With content still king in today’s customer experience, Filip discusses his four tips for enterprises looking to update their CMS.

1. Supporting employees responsible for content management

It is important that people using CMS, web content editors and administrators, have a good experience using those platforms. If content editors do not enjoy working on platforms, they will not enjoy their jobs and more likely to leave. Businesses need happy and joyful employees with efficient tools that help them work effectively without the need for ongoing training.

2. Think about scalability

Ensure any CMS incorporated into a digital infrastructure is scalable. As a project grows, businesses needs to ensure their platform can grow with the business. For instance, can the CMS incorporate additional licences for content editors or increasing content pages on the website. Alternatively can the platform cope with sudden increased traffic to the site? Can the platform scale globally? If the enterprise has a global audience, can the CMS facilitate a multi-cloud setup with multiple regions across the world?

3. Plan for security and compliance

Increasingly, security and compliance are issues that enterprises need to consider and consciously plan. There are GDPR and additional new legislation coming from EU, UK and US. The EU is determined to look after the digital rights of its citizens and craft appropriate more stringent legislation. As a result, enterprise have to know there legal obligations for managing and storing personal customer data. So, choose a platform that is EU compliant. That would be a sufficient high legal bar and sensible direction for enterprises.

4. The increasing importance of sustainability

There is an increasing requirement for brands and retailers around sustainability. Creating, storing and consuming digital content is hugely resource intensive and consequently highly polluting. It has been an overlooked issue for many years. The internet depends on servers and data centres which can emit high levels of carbon which may not be very sustainable. So businesses need to educate themselves on how to build carbon awareness within their organisation. Companies can cut in half the amount of carbon emissions from their websites by implementing best practices. For instance, implementing sustainable web design.