Wrike has today announced the appointment of Christine Royston as Chief Marketing Officer. She takes over the role that was vacated by Esther Flammer, who left in January to become CMO at Last Pass. Royston is tasked with leading the marketing function, helping the company expand internationally and improve customer engagement.
Thomas Scott, CEO of Wrike, commented, “I am excited to welcome Christine to our executive leadership team. Christine has an extensive background and proven track record in leading global marketing strategies that transform and scale organizations. I am confident she will be a great strategic partner, advocate for our customers, and a fantastic mentor for Wrikers across the marketing team and beyond.”
Royston joins at a time when 42% of business leaders face concerns that their team or department will not be able to deliver on business outcomes due to a lack of alignment. The Wrike collaborative work management platform aims to address this challenge.
Who is Christine Royston
Royston joins Wrike from Udemy, where she was most recently VP and Global Head of Marketing. At Udemy, she led the B2B marketing function and helped the company grow from $100 million to $450 million ARR. She also led the marketing team through an IPO, rebranding and refocused the company’s B2B marketing approach.
Prior to Udemy, she was Vice President and Head of Marketing at Bitly, where she rebuilt the entire Marketing and Communication team, including Product, Growth, Digital, Demand Generation, Operations, Content, Social, Brand, Design, and PR.
She was head of global campaigns at Dropbox and held marketing leadership positions at Imperva, Salesforce and Cisco.
Royston commented, “I am thrilled to be leading the marketing team at Wrike, especially during a time when many organizations are actively seeking ways to demonstrate impact and break down barriers to collaboration. The future of work is dependent upon having more connected workflows, and I couldn’t be more excited to jumpstart Wrike’s next stage of growth and work alongside the leadership team to meet and exceed customer expectations.”
Enterprise Times: What does this mean
Sometimes, change is a good thing, Flammer had been at Wrike for nearly three years. Royston will bring a fresh approach to marketing at Wrike as it looks to compete in a crowded market. It will be interesting to see how the approach evolves in the coming months. What new initiatives Royston brings to the table.
She has the experience to completely reshape the marketing function at Wrike. Whether that is rebuilding the team, rebranding or refocusing the approach.
