Amplitude (credit image/Pixabay/ Darwin Laganzon)Amplitude has announced the general availability of its Snowflake native offering. This new solution allows companies to leverage Amplitude’s product analytics capabilities without their data leaving Snowflake. The company says this makes it faster and easier to understand what customers are doing, build better products, and drive growth.

This offering helps businesses capitalise on their investments in centralising data in Snowflake. Through Amplitude’s integration, all queries are run within Snowflake, removing the need to store or copy data to multiple places. With data that is trusted, secure, and always up-to-date, teams can make smarter product decisions while maintaining privacy, security, and compliance requirements. The combination of Amplitude and Snowflake makes it easy for companies to bring product and customer insights together faster than ever to understand user journeys across every touchpoint.

We want to help every user quickly and easily build in the AI Data Cloud so they can deliver immediate business impact. Our continued investments with Amplitude allow us to do that at a greater scale,” said Chris Child, VP and head of worldwide sales engineering at Snowflake. “Amplitude is well known for providing self-serve product analytics. With this application, customers can better understand user behaviour and gain critical behavioural insights without their data ever leaving Snowflake.

Amplitude – Creating amazing customer experiences

As more companies look to adopt Snowflake native analytics, Amplitude is including this offering for free in every plan. From startups to large global enterprise organisations, every team can get started for free for up to five seats.

(credit image/LinkedIn/Francois Ajenstat)
Francois Ajenstat, Chief Product Officer at Amplitude

We want to provide our customers with the most choice and flexibility to leverage their data their way,” said Francois Ajenstat, chief product officer at Amplitude. “Now, customers can harness the power of Snowflake in Amplitude without their data ever leaving Snowflake. With the best of Amplitude and Snowflake together, teams can now focus on what matters most. Creating amazing customer experiences that drive business growth.”

According to Amplitude, building applications on Snowflake enables product and engineering teams to develop, scale, and operate their applications without operational burden. As a result, delivering differentiated products to customers. This also gives builders access to resources to help them design, market, and operate their applications in the Data Cloud.

Enterprise Times: What this means for businesses

Enterprises across all sectors are re-structuring their businesses around digital products—such as ebooks, online courses, music, games or software. This is due to their popularity and ease of distribution. Other businesses are launching them to complement physical items and services.

Digital products are often a core component of a company’s transformation strategy. But how do they know if they are making the right digital decision? How do they know what functionality in the product leads to retention, loyalty, and lifetime value? How do they connect products to business outcomes? This is where Amplitude’s new offering comes into play. The solution supports companies in discovering complete customer insights without any data leaving the AI Data Cloud.

Data is king. Analytics is essential in providing the intelligence to support intelligent business decision-making. Organisations are increasingly ramping up their data collection activities and processes. However, this often leads to data silos, with data often duplicated and residing in different isolated repositories. Amplitude’s integration in Snowflake’s native offering enables businesses to maximise their infrastructure to centralise data in Snowflake. The integration also removes the need to store or copy data to multiple places. A possible positive by-product of this announcement – the removal of data silos barriers. An issue that would be welcomed across the board of directors of enterprises across all business sectors.


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