Beekeeper Lifecycle Visual HeaderBeekeeper has launched a major update to its solutions with the launch of Frontline Employee Lifecycle Management. The suite provides capabilities that support the entire life cycle of the frontline employee. The Beekeeper platform supports HR in connecting the organisation with its frontline and deskless workers. Beekeeper believes it is the only solution on the market with this capability.

Attrition in frontline workers has been high for a while. Beekeeper’s 2024 Frontline Workforce Pulse Report (registration required) noted that attrition is 405 on average. In 2022 McKinsey noted that frontline worker attrition in retail has been 60% for some time. It noted that the figure rose to 63% for frontline worker managers. The Beekeeper report noted that increasing wages would not completely solve the issue. Instead, the top motivations for retention were culture, task management and learning opportunities. Beekeeper believes that HR can influence three factors if they have the right tools on hand. More importantly, the frontline workers must be engaged in a way they find familiar, notably their mobiles, in a frictionless way.

Cris Grossmann, Beekeeper CEO and Co-Founder, (image credit - LinkedIn)
Cris Grossmann, Beekeeper CEO and Co-Founder

Cris Grossmann, Beekeeper CEO and Co-Founder, said, “The high levels of churn plaguing the frontline industry are bad for everyone. They’re bad for the frontline workers, they’re bad for frontline businesses, and they’re bad for everyone who depends on those businesses — which is to say, all of us. Beekeeper understands the complex challenges these industries face, and our platform is the only one on the market specifically tailored to address these challenges head-on.

“By optimizing every step of the employee lifecycle, our new Frontline Employee Lifecycle Management suite helps HR leaders bring their ideal frontline worker experience to life, reducing employee disengagement and churn and driving better business outcomes for frontline industries.” 

Frontline Employee Lifecycle Management

The suit aims to optimise communication, engagement and processes through the entire lifecycle of an employee. The functionality is divided into five parts of the lifecycle and some underlying suite-wide features. This release provides some significant updates to the functionality provided by Beekeeper.

Preboarding and Onboarding Flows

Enables organisations to leverage and adapt prebuilt workflows for preboarding and onboarding processes. It creates tasks, collects data and integrates with leading HRIS systems. Preboarding helps build trust with the recruit, and the onboarding features handhold them through the process, helping to reduce any dropout rate. The update includes several new preboarding features.

  • A workflow trigger for when a user is created in our system
  • A workflow action that allows HR teams to send login instructions via email or SMS before a new hire’s start date
  • HR can grant access to a portal with limited permissions for new hires, that then extend to other features when they start and begin onboarding

Performance and Training Management

Once working, employees need further engagement and training. Skills and compliance training help engage users. Employees can provide constructive feedback, and managers and HR can identify new management candidates. The platform provides the relevant microlearning to suit each employee.

Recognition and Retention Programs

Unrecognised employees are more likely to leave. It is easy to forget frontline workers, and this update enables the HR team to schedule stay interviews based on worker feedback. The platform enables a culture of recognition, and the update has a recognition and rewards widget that allows for employee peer recognition. It also offers the option of a points system that enables employees to redeem monetary rewards. The platform supports ongoing communication in real-time, leveraging AI to eliminate language barriers between managers and employees.


The Beekeeper platform also provides data tools to help employees manage their day-to-day requirements. These include self-service shift scheduling, payroll, SOPs, and other productivity tools. It includes features to help employers refer others. The application allows them to share guidelines and incentives for existing work and notify them of any job openings they might share externally. HR can track the performance of these initiatives as well. These tools help reduce recruitment costs.


The Beekeeper platform enables HR to conduct exit interviews, improving the employee experience and helping with corporate knowledge retention. The new release includes an optional anonymised form that enables both managers and employees to share anonymised feedback during the offboarding process. The feature also protects companies from whistleblowing fines and reputation damage as it gives an opportunity to act as issues arise.

Key to the platform update is the template library that has enabled Beekeeper to offer best practices within predefined workflows learnt from a customer base of over 1,100 frontline businesses.

Turning the Drain of Managing Frontline Workers Into a Benefit

In many organisations, the frontline workers are the worker bees that keep the organisation running. They are often responsible for the brand image of customers, yet many organisations fail to look after them. The average frontline worker costs $5,000 to replace, and this number is much higher when factoring in lost organisational knowledge and training organisations must improve.

The Beekeeper solution enables organisations to better manage employees and improve loyalty and the connection between desk-based workers, including HR and Management, with the frontline workers. The Beekeeper Frontline Employee Lifecycle Management Suite, with its numerous templates, enables organisations to remove manual processes, digitising to lessen the frustration they can cause. Amongst its customers, Flagger Force, a leading traffic control company in the US has adopted Beekeeper and seen the benefits.

Tamara Palmer, Communications Manager, Flagger Force, commented, “Beekeeper has been at the forefront of our digital transformation since we first implemented the app in 2018, and as an early user of Beekeeper’s new full suite of employee lifecycle tools, we’ve been able to achieve even more success with our frontline employee engagement.

“We saved $250,000 on annual retention costs the first year with Beekeeper’s employee referral program and achieved 67% average retention from this group of hires. By engaging employees through communication, mentorship, and a robust, digital microlearning platform, Beekeeper is at the heart of every HR and operational interaction with our frontline employees, and the fact that it’s built just for frontline workers is why we’ve seen so much success.”

Enterprise Times: What does this mean

Beekeeper has strengthened its solution with this announcement, filling in many of the gaps in the lifecycle of frontline employees. How will they enhance the platform further? One area that they have not touched yet is Alumni. It is a natural extension of offboarding. Could they partner with an Alumni platform to bring further advantages to organisations, or would they develop something themselves? The problem will be pricing and the benefits. Even if they have a solution that keeps in touch with former employees, understanding when those Alumni wish to re-join, at least part-time, could further lessen recruitment costs.


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