Akeneo (credit image/Pixabay/Gerd Altmann)Akeneo, the Product Experience (PX) company have announced new capabilities in its latest release. The release come hard on the heels of the company’s 2022 fundraising efforts and impressive 2023 growth.

As we unveil Spring 2024 release, we are celebrating the fruits of Akeneo’s evolution,” said Fred de Gombert, Akeneo’s CEO. “Our journey since the 2022 fundraising has been one of bold steps and breakthroughs. Levelling Akeneo up the competitive rungs of product experience management solutions. This year we are thrilled to celebrate recent success and propel ourselves to new levels of growth.”

Ubiquitous AI in Akeneo Product Cloud

(credit image/LinkedIn/Fred de Gombert)
Fred de Gombert, CEO and co-founder of Akeneo

Akeneo’s says its App Marketplace offers clients the most extensive options on the market for leveraging AI for PX. As a result of its acquisition of Unifai last year, Akeneo has rapidly incorporated some of the most impactful AI use cases natively into Akeneo PIM and Akeneo Supplier Data Manager. This has been managed with specially-tuned AI that is expert at data onboarding, enrichment, mapping, cleansing and categorisation. At the same time it continually learns and refines its capabilities with each step it takes.

Customers will now be able to leverage:

  • PIM with customisable generative AI to create bulk product descriptions and romance copy across the entire product catalogue in minutes.
  • PIM with generative AI to translate those descriptions into more than 50 languages.
  • Supplier Data Manager now with native AI for onboarding suppliers faster and more efficiently by automating mapping, normalisation, categorization, and enrichment of supplier data.

Akeneo App for Salesforce

Akeneo has launched the Akeneo App for Salesforce on Salesforce AppExchange. The Akeneo App for Salesforce enables customers to leverage complete, compelling and consistent product information to unlock Salesforce’s full potential. This customisable app brings high-quality product information and assets into Salesforce Commerce Cloud, Sales Cloud, Service Cloud and Experience Cloud.

Salesforce says this drives greater efficiency, higher sales volumes, and better customer service. It gives customer-facing teams instant access to product information that drives more meaningful engagement with the people who are buying and using their products and powering digital commerce.

Every product has a story to tell,” added de Gombert. “Companies have a difficult task to make those stories both informative and compelling throughout the customer journey. Akeneo is on a mission to empower business leaders with software, education and an engaged community. All focused on the practice of product experience management.”

Additional PIM and activation

Additional PIM and Activation capabilities featured in this Spring 2024 release include:

  • On top of the 300 existing marketplaces and retailers, Akeneo adds activation destinations, including Grainger and Wayfair, for easier syndication of product information.
  • Configurable Enrichment Workflows that guide users through the enrichment process and ensure content passes quality checks before publication.
  • Product Family Templates that speed up catalogue modelling.
  • Simultaneous Work capabilities that enhance collaboration and prevent conflicts with real-time visibility into product content changes.
  • New business analytics that tracks the sales performance of products across different channels and markets.

Recent additions to the Akeneo App Marketplace include:

  • A new image creation AI-powered solution called Grand Shooting – Catalog Sync App, which facilitates image quality control by retouching non-compliant images in real-time.
  • Generative AI apps like the Copysmith AI App help customers generate product descriptions. The Smartling App supports seamless automation and management of multilingual product content.
  • Industry-specific apps like the Automotive Fitment App by Sitation solve the complicated handling of fitment data.
  • Content Management Systems and Digital Asset Manager apps like the Hygraph App, Contentstack Connector, and the Aprimo DAM Integration.

Enterprise Times: What this means for businesses

Moving forward from its strategic acquisition of Unifai last year, Akeneo appear to be gearing up it various platforms. The company has seen 100% growth in the US and strategic expansions which has set the stage for its Spring 2024 innovations.

The additional new PIM functionalities look impressive, particularly the configurable enrichment workflows. This new feature guides users through the enrichment process, a crucial stage to ensure product data is available to customers.

Increasingly, enterprises, irrespective of size and sector, are understanding the importance of customer experience during their digital journey. As a result, the product experience management sector has become increasingly hectic with new players entering the marketplace.

Akeneo’s recent enhancements featuring AI-Powered innovations and deeper integrations with Salesforce is powerful. Akeneo aspires to create an environment where every product interaction is an experience that guides consumers and professionals to make the best purchase, anytime, anywhere. This release should keep the company on track to achieve its ambition and remain among the leaders of the pack in this sector.



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