door-3036579_1920 AppointmentLinarc, Inc. has announced the appointment of Tony Craythorne as its new Chief Revenue Officer (CRO). Linarc claims to be the fastest-growing project management platform servicing the construction industry. Craythorne will be responsible for leading business development, strategic partnerships, sales and revenue operations.

Shanthi Rajan, Founder and CEO of Linarc, commented, “Linarc is growing rapidly with market acceptance for our construction management solution. We are at an inflection point where someone with the depth of experience Tony provides will make a valuable contribution to the business. Tony’s experience in building sales teams and revenue streams will be vital as Linarc evolves and scales the business to meet market demand.”

The Linarc collaborative construction project management platform was recognised as one of the top technology firms by Construction Executive Magazine within the Project Management, Collaboration and Scheduling category. Its solution provides an all-in-one platform that enables construction firms to remove reliance on multiple systems. It can also act as a hub connecting other project management, ERP and other solutions using its open API.

Who is Tony Craythorne

Tony Craythorne, Chief Revenue Officer, Linarc. Image credit - LinkedIn
Tony Craythorne, Chief Revenue Officer, Linarc

Now based in the Bay area, Craythorne has thirty years of experience working in his native England as well as the US in sales and sales leadership roles. Prior to joining Linarc, he was CRO at Index Engines and also helped advise a stealth startup.

He was CEO at Bamboo Systems Group, re-forging that company and growing its ARR significantly. He also held sales leadership roles at Zadara (CRO), Komprise (SVP Worldwide Sales), Nexsan, NexGen Storage, Qurum, Connected Data, 3VR, Hitachi Data Systems, Brocade and Bell Microproducts. His extensive experience in leading and growing sales organisations worldwide seems to fit the ambitions of Linarc.

Craythorne, commented, “I’m thrilled to be here at Linarc. Collaboration is the name of the game in ensuring construction projects come to completion. Linarc’s solution solves a major pain point in the industry, bringing together people and assets wherever they are in the world to ensure a project stays on time and on budget. For me, the most exciting part will be leading Linarc’s operations and sales to the next level, while introducing new customers and sectors of the market to the advantages Linarc’s solution enables.”

Enterprise Times: What does this mean

In Craythone, Rajan has found an experienced leader who has built both direct and indirect sales channels across the world. When Enterprise Times spoke to Rajan a couple of years ago, she indicated that the company might look to raise funds for international expansion. Is the next announcement going to be that funding raise? Did Linarc lure Craythorne with the promise of funds to help expand revenue operations at the firm?

Having served as a CEO, Craythorne will also be a sound advisor for the experienced Rajan. It will be interesting to see how the relationship develops and to watch the growth trajectory of Linarc over the next year.


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