Signpost Appointment (Image credit Pixabay/geralt)Seedtag, the leading global contextual advertising company, announced the appointment of Kartal Goksel as its Chief Technology Officer. He replaces Paul Goldbaum who steps down from the role after over seven years as CTO.

The transition is planned and will likely be smooth, with Goldbaum commenting, “After nearly a decade at Seedtag, it felt like the right time to pass the torch. I’m thrilled to have Kartal taking on the role as Seedtag’s new Chief Technology Officer. His proven track record building technology solutions in the AdTech space will be crucial in continuing to fuel Seedtag’s growth in the ever-evolving advertising landscape and new market opportunities. With his leadership, I am confident that the Seedtag team will reach new heights, and I eagerly anticipate seeing their accomplishments.”

The inference is that Goldbaum is leaving the company. It isn’t clear what he will be doing, though.

Who is Kartak Goksel

Kartal Goksel, CTO Seedtag, image from LikedIn
Kartal Goksel, CTO Seedtag

Goksel has more than two decades working in the Adtech industry. He has spent the last eight years as the CTO of Kargo. At Kargo, he led the development of the Kargo Supply Side Platform (SSP). He will bring a deep understanding of the publisher’s perspective and performance marketing to the role. His wide experience should help Seedtag innovate, evolve and grow.

Jorge Poyatos, Co-CEO & Co-Founder of Seedtag, commented, “Kartal Goksel is an invaluable addition to our leadership team. His wealth of experience and deep understanding of the ad tech industry makes him the ideal candidate to lead our technology efforts. We are confident that under Kartal’s guidance, Seedtag will continue to lead privacy-first advertising supporting the transition into a better internet.”

Goksel will be based in both Madrid and New York City. He will be responsible for leading the research and development of new technologies. His role will also include managing Seedtag’s technical teams. He will also drive improvements in the technology standards and practices. As part of the CSuite, he will also contribute to the strategic direction of the company, working with Poyatos to ensure that Seedtag continues its growth and leadership in the sector as a contextual advertising provider.

Goksel commented, “I am grateful for the opportunities I’ve had in my career thus far, but joining Seedtag feels like the most impactful step I’ve taken. The industry is undergoing an unprecedented transformation, with the retirement of third-party cookies and the rise of privacy-centric solutions. Seedtag’s contextual-first ethos positions us perfectly to thrive in this evolving landscape. I’m eager to collaborate with Seedtag’s data science team to develop groundbreaking solutions and drive the company forward in its next chapter of success.”

Enterprise Times: What does this mean

Goldbaum has clearly been involved in finding his successor. It is unusual and shows that his departure, if that is what it is, is both planned and well-considered. It will be interesting to see the influence that Goksel has on Seedtag. He certainly has the depth of difference to further iterate and improve the technology that Goldbaum has influenced the creation of.


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