Manhattan Associates (credit image/Pixabay/Dean Page)Manhattan Associates a provider in supply chain commerce and commerce company and Shopify have announced a partnership to help retailers build world-class unified omnichannel shopping experiences. Shopify’s commerce platform will be combined with Manhattan’s omnichannel order management solution. The partnership aims to help enterprises create exceptional customer experiences at every step of the sales journey.

Manhattan’s focus on fast, easy, reliable and transparent shopping enables enterprise retail customers to lower sales friction. This elevates purchase confidence. It is why we are proud to align ourselves with Shopify in our mutual endeavour to improve the digital commerce experience,” said Brian Kinsella, senior vice president of Product Management for Manhattan. “We are excited about the elevated experience for consumers. In addition to the increased revenue and margin potential for our merchants owing to the combined offering.”

The combined solution

(credit image/LinkedIn/Brian Kinsella)
Brian Kinsella, senior vice president of Product Management for Manhattan Associates

The combined solution will also include Manhattan’s post-purchase customer service tools. This included digital self-service solutions that provide the visibility, flexibility and convenience required by today’s consumers.

Nautica, a SPARC Group brand, will be the first joint customer. “By offering our customers the combination of Shopify’s fast and reliable commerce platform and Manhattan’s powerful order promising and post purchase offerings, we are providing them unparalleled visibility and the industry’s premier end-to-end online shopping experience,” said Mike Dupuis, chief digital officer for SPARC Group. “For SPARC, we believe the combined solution will result in improved sales, reduced shipping costs, fewer returns. We expect this will improve margins and profits overall.”

Shopify currently powers millions of businesses worldwide and 10% of US ecommerce. Through this new integration with Manhattan Active Omni, consumers will have access to more accurate product location and delivery information. Additionally, brands powered by Shopify will gain global visibility of inventory across their entire network. This includes items in transit, stores, warehouses, suppliers, and other facilities.

According to Bobby Morrison, chief revenue officer at Shopify, “We are thrilled about teaming up with Manhattan. It is a major leap forward in transforming supply chain operations for enterprise commerce.”

This is a game-changer in today’s fiercely competitive landscape. We are excited to provide commerce solutions that will ultimately enhance unified shopping experiences for consumers.

Last March Manhattan Associates formed a partnership with Google Cloud and Zebra Technologies, and published the findings of the industry’s first real-world analysis of Unified Commerce in speciality retail. The Unified Commerce Benchmark for Specialty Retail, assessed 124 retailers across 11 speciality retail segments. The report covered the implementation of 286 key attributes of Unified Commerce.

Enterprise Times: What this means for businesses.

According to industry analysts, Shopify has ambitions to go upmarket. To make their solutions more attractive to medium and larger retail enterprises and brands. In addition to specific sub sectors such as luxury retail. Hence the company’s needs to elevate their omnichannel shopping experiences which is expected to help grow retailer profits. It remains to be seen whether Shopify is able to achieve its ambitions. However, it will not lose with the tie-up with Manhattan Associates. The company has an impressive track record developing solutions that support the omnichannel ambitions of their clients. The company works across both the front-end sales and back-end supply chain. These are Industry attributes that inevitably make the company attractive for eCommerce players like Shopify. Needless to say, other eCommerce providers will be beating the door to Manhattan Associates.


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