Coldwater Creek, a leading specialty retailer of women’s apparel, has launched a new eCommerce site on the BigCommerce platform. Coldwater Creek, a 40-year-old direct-to-consumer brand, needed to upgrade its technology and replace its eCommerce platform. The company has ambitions to strategically grow in a cost-effective and timely way. Coldwater Creek turned to digital commerce agency CQL, an elite BigCommerce partner, to help identify an eCommerce platform that would provide features and benefits to improve financial performance and support growth. The brand ultimately chose BigCommerce for its technological capabilities, strategic implementation plan and impressive total cost of ownership.
“Coldwater Creek’s growth plan required a significant upgrade to our ecommerce capabilities,” said Dave Walde, CEO of Coldwater Creek. “Re-platforming to BigCommerce gives us a modernised infrastructure to drive brand expansion. In addition the ability to deliver engaging customer experiences and provide us with tools to scale operations and grow revenue.”
Providing a new elevated brand look
Coldwater Creek’s new storefront delivers an elevated brand look with a heightened customer experience. This included nature-inspired palettes, intuitive navigation filled with captivating imagery and immersive storytelling. Additionally, visual badges and promotions to enrich the shopping experience. With an eCommerce infrastructure built on the open BigCommerce platform, Coldwater Creek is outfitted for long-term growth with the flexibility to add new functionality quickly and easily.
“The strategic digital transformation to BigCommerce and a new tech ecosystem underscores Coldwater Creek’s commitment to innovation, differentiation. We are dedicated to serving our customers,” says Scott Robertson, managing director at CQL. “With a best-of-breed omni-channel experience and robust tools for their eCommerce team, Coldwater Creek is positioned for substantial growth ahead.”
“Coldwater Creek is the latest fashion and apparel brand to capitalize on BigCommerce’s open, trusted platform and strong partner ecosystem to expand the functionality and power of its online storefront,” said Steven Chung, President of BigCommerce. “We’re thrilled to add this inspiring multi-generational brand to the BigCommerce platform and look forward to supporting their long-term growth.”
Enterprise Times: What this means for business.
It looks like another successful year for BigCommerce. With this implementation, the company has further entrench itself in the retail and fashion industry. The company has broken into new sectors with new storefronts with BMW and Mini, International coffee brand Lavazza in the Netherlands and Belgium and MKM Building Supplies. The Open SaaS eCommerce platform has also continued to evolve it platform.
In January, the company launched its Omnichannel Certified Partner (OCP) Program signing up Microsoft Ads and Listings. The company has also signed up imaginative partnerships with WPP to provide omnichannel solutions to WPP clients. In addition, it formed a new partnership with Oracle Netsuite. Unusually, NetSuite has developed the connector to set up data mapping between NetSuite and eCommerce storefronts, point of sale (POS) systems, online marketplaces and third-party logistics providers. So it appears that the sky’s the limit for BigCommerce in 2024.
