Appointment Door - Photo by Dima Pechurin on UnsplashMedallia, a global leader in customer and employee experience, has appointed Nick Martin as its Senior Vice President of International. Martin will lead the commercial organisations across EMEA and APAC. He will be responsible for expanding the customer base, improving existing customer relationships and expanding the partner network. This latter objective is a key component of the Medallia expansion plans.

Joe Tyrrell, CEO at Medallia, commented, “The experience Nick brings to Medallia is invaluable, and we are thrilled to welcome him into this pivotal role. With a strong focus on customer relationships, he will fit in well with our incredible international team, and his expertise and leadership will help Medallia continue to lead the customer and employee experience space throughout the world.”

Who is Nick Martin

Nick Martin, Senior Vice President of International at Medallia
Nick Martin, Senior Vice President of International at Medallia

Martin joins from AWS, where he was Head of Enterprise Industries. During his 30+ year career, he has held leadership and sales leadership positions at several firms. Including Google, SmartFocus, Invaluable and Verisae. At Invaluable, he was VP of Global Sales and had experience leading the sales organisation outside of the US. He began his career at IBM, rising to Director, Retail Store Solutions after an 18-year career there.

Martin commented on LinkedIn, “I’m thrilled to announce my new role as Senior Vice President (SVP) International at Medallia, the global pioneer in customer and employee experience. I will be spearheading Medallia’s growth across EMEA and APAC, driving its mission forward to deliver exceptional value and tangible business outcomes for clients. Excited to embark on this journey with an organisation so committed to customer and employee experience excellence!”

Enterprise Times: What does this mean

This is the second senior hire by Medallia in recent months, with the appointment of Simonetta Turek as Chief Product Officer. What isn’t clear is whether this is a new role within the organisation. Based in London, Martin will strengthen the team there. It will be interesting to see what strategy he develops in 2024 to fulfil his objectives.


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