Shogun, a no-code eCommerce page builder tool has announced the release of Shogun AI and Shogun Insights. The first milestones delivered in an expanded vision to further accelerate the growth of eCommerce brands. The solution includes the rollout of Shogun AI — content creation tools for merchants fuelled by artificial intelligence. Additionally, it announced Shogun Insights, a built-in optimisation tool providing real-time recommendations for improving conversions, design, and performance.
These new additions are delivered on top of an improved user interface, plus the powerful existing feature-set that has allowed customers to instantly clone content between stores for efficient multi-store growth.
“When it comes to strategic eCommerce expansion, you need solutions that handle complexity,” said Finbarr Taylor, Shogun’s Co-founder and CTO. “For nearly a decade we have been merchants’ preferred page builder solution. We know the stores leveraging Shogun to the fullest are more established brands—often with multiple storefronts or regional stores. With our latest feature additions and improvements, we’ve become the builder that brands don’t outgrow. We’re excited to take this further with Shogun AI and Shogun Insights to become a trusted optimisation partner for brands.”
“You can now generate content. From your store’s copy to entire page sections—instantly,” said Bill Farrell, Senior Director of Product Management at Shogun. “Now, you never need to start from a blank page. We are helping merchants confidently publish high-converting content that drives revenue.”
Key features
The solution includes vastly speeding up content creation workflows, Shogun AI is composed of generative tools including AI Text, AI Designer, AI SEO, and AI Elements. These enable merchants to:
- Generate persuasive page copy in seconds. Select any text element, add a prompt, and get contextual store headlines, promotional banner text, and product descriptions.
- Create blocks of store content entirely with AI. Quick prompts generate compelling hero banners, value props, customer review blocks, and more, all directly in the builder. Merchants can stack AI-generated content blocks to create entire pages and variants fast.
- Auto-generate a store page’s meta titles and descriptions for SEO-friendly content more likely to appear in search results.
- Harness AI to generate code for interactive store elements. Enhance existing development expertise by using prompts to guide AI code creation for unique or interactive store elements, with just minor tweaks pre-publish.
The company also announced Shogun Insights, a built-in optimisation tool designed to give merchants access to real-time recommendations pre-publish. As Farrell suggests, “Merchants have not always had a clear picture of how store content will perform. Or they’ve needed to run diagnostics outside of a builder. Now, even without a background in design, SEO, or other marketing domains, anyone can gain the insights needed to create high-converting store content adhering to Google Lighthouse’s performance requirements at-a-glance.”
Modern merchants face a challenging landscape with fewer resources, intense price pressure, inflation, and continually rising shopper expectations. Shogun says this expanded vision and feature set represents another way to remain competitive.
Enterprise Times: What this means for business
Generative AI is rapidly changing the possibilities for brands in eCommerce. Brands and retailers have to consider how they will adopt AI-enabled solutions. Furthermore, they must decide which vendors can help their business push past traditional design or platform limitations.
Shogun’s recent announcement changes how established brands with complex needs can scale store content efficiently. For merchants who typically spend too many hours building store content manually, Shogun’s AI features have been built to speed up time to market.
Shogun has continued investing in the no-code editor space and is once again innovating to empower non-technical merchants. These product enhancements put the company in a good position to deliver and help brands continue to grow with this expansion.
