(credit image/Pixabay/TheDigitalArtist) has launched Identity Verification, its first product focused on improving the customer onboarding and identity verification process. The company says it expands’s impact on customers’ digital experience.

Identity fraud is evolving, with deep fakes and deceptive documents growing in sophistication. Single-frame photos often fail due to poor image quality or are managed by a system that cannot keep up with new types of fraud. Identity Verification solves this problem by using 25 fps, 1000 images/flow video streaming.

Using video mode on a mobile phone, customers now show an identity document and their face. The sophisticated AI guides users throughout the process. Providing live feedback on how to show document authenticity and move their face so the AI can recognise them to combat fraud. It will also tell users if the document they are scanning is invalid, i.e. the wrong passport or driving licence.

Identity Verification utilises proprietary artificial intelligence and is trained on billions of identity and facial recognition documents. The solution was designed for a wide range of businesses including fintechs, rental and hiring companies, gaming, and government organisations. Identity Verification helps businesses scale by having a friction-free, compliant, and quick customer verification process.

Developed on an expansive list of ID documents across 195 countries, says its Identity Verification can verify nearly every citizen in the world. In beta alone, it has verified over 10 million identities and identified over 1 million fraudulent identities.

Uber Eats Senior Operations Manager Baptiste Foulon, said, “We’re delighted to be working with the Identity Verification teams. We are taking full advantage of their expertise so that we can guarantee the authenticity of every document provided. We aim to provide the best delivery experience for all independent delivery drivers using the Uber Eats app.”

AI-supported video-streaming to improve customer journey (credit image/LinkedIn/Meron Colbeci)
Meron Colbeci,’s Chief Product Officer

We deeply believe in the intersection between digital payments and online identity verification,” said Meron Colbeci,’s Chief Product Officer.

“Legacy systems requiring an appointment with a human being or limited to certain days a week are not conducive to the long-term growth of the digital economy. Utilising AI and algorithms trained on billions of data points alongside a video stream that simply requires an internet connection. Businesses can now verify identity documents to facilitate customer onboarding and comply with KYC requirements quickly and accurately.”

Businesses can direct users to an interface with their logo and branding to facilitate a seamless experience. This can be completed in less than 120 seconds. Businesses can now onboard users 24/7, 7 days a week, without human interaction, all while building trust in the brand.

Overcoming ID fraud through AI and machine learning

Identity Verification’s AI can quickly verify authentic identities across over 3000+ identity documents. By moving the identity document on the video, the AI can monitor hologram and colour changes common in most documents. As well as transparency and opacity. The user undertakes a series of short and easy face movements. The AI can quickly identify possible deep fakes or fraudulent identity documents.

The platform’s time to verify from start to completion is 120 seconds for 90% of users. 70% of identities are verified in less than 20 seconds. Any identities that cannot be verified in that time are passed to a dedicated team for a systematic human review. These experts have been trained by customs police officers on ID document security features and the methodology to assess a face match. To date, Identity Verification has identified over 1 million fraudulent identities in beta alone.

The Identity Verification experience performed better than our usual process for converting our prospects into customers. Their promise looked great on paper and lived up to it in practice“, said Ophélie Robin, Director of Digital Innovation at Crédit Agricole Consumer Finance.

Enterprise Times: What this means for businesses

Ecommerce fraud is growing fast and financially impacting businesses across the world. Identity Verification is perhaps one of the smartest ways an enterprise can adopt to combat it.’s new Identity Verification appears to be truly innovative. The solution uses live video to verify users’ face and identity document.

Powered by AI, trained on billions of data points, it reduces identity fraud by analysing documents over a video stream. The company says this results in a process that is simple, efficient, and very reliable for users. It removes the complexity of requiring a specific app or software compatibility. Furthermore, it allows users to verify their identity anytime and anywhere, requiring only an internet connection.

Retailers and brands must look to technology to fight the ever-rapidly growing types of fraud emerging in the marketplace. Identity verification should be a tool in that armoury.


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