Adobe has launched a new beta version of Adobe Express, the all-in-one content creation app. Express enables the design and distribution of standout social media posts, videos, images, PDFs, flyers, logos, and more. The company says Express will revolutionise the way everyone will work. Creative professionals, creators, students, enterprises and brands can create, collaborate and share standout content.
Express brings the precision of Adobe’s popular photo, design, video, document, and generative AI tools into a new all-in-one editor. It will make tasks like creating standout video content, touching up images, editing PDFs, and laying out designs, fast and easy. With PDF support integrated into the all-in-one editor, it’s easier to import, edit and enhance PDFs to create stunning documents. Integration with Adobe Creative Cloud and Adobe Experience Manager makes it simple to stay synced across applications. Designers can collaborate in real-time, and deliver on-brand content at scale, whether you’re an individual, small business or large enterprise.
Firefly embedded into Express workflows
Firefly is now embedded directly into Express workflows, enabling creators to generate images and text effects. This is achieved with simple text prompts to enhance social media posts, posters, flyers, and more. Adobe says the integration of Firefly, a differentiated generative AI offering that is trained on a unique dataset with Express. It will allow enterprises to produce limitless variations of on-brand creative collateral, scaling content creation beyond creative teams. Firefly content is trained on a unique dataset and tagged with Content Credentials. This brings critical trust and transparency to digital content wherever it travels. Firefly in Express makes creating standout content even easier. It brings more AI-power to the largest collection of high-quality design and video templates, photos, music, and assets.
“The release of Adobe Express brings together technology from Photoshop, Illustrator, Premiere and Acrobat with our Firefly generative AI models. We expect a fun and easy web application experience allowing everyone, from individuals to large organisations to create content that stands out,” said David Wadhwani, President, Digital Media Business, Adobe.
Express coming to Google Bard
Adobe is also partnering with Google to bring Firefly and Express to Bard, Google’s experimental conversational AI service. In the coming months, Firefly will become the premier generative AI partner for Bard, powering and highlighting text-to-image capabilities. With the new Bard by Google integration, users can describe their vision to Bard in their own words. They can create Firefly generated images directly in Bard, and then modify them using Express to create designs. This includes social posts, posters, flyers and more with inspiration from the largest collection of high-quality templates and assets.
Last month, Adobe launched Generative Fill in Photoshop. A solution bringing Adobe Firefly generative AI capabilities directly into design workflows. It gives users a new way to work by easily adding, extending or removing, content from images in seconds, using simple text prompts. The beta release of Photoshop is Adobe’s first Creative Cloud application to deeply integrate Firefly with an exciting roadmap. The release will transform workflows across Creative Cloud, Document Cloud, Experience Cloud and Adobe Express.
Enterprise Times: What this means for businesses
Today’s consumers want and need engaging, attractive and interactive content that enables relationships with brands and retailers. Adobe’s says its latest innovations embeds Adobe Firefly Generative AI directly into Express workflows. It is expected to enable one-of-a-kind designs with speed and ease. Photoshop, Illustrator, Premiere Pro and Acrobat technology, bedrock solutions in the company’s arsenal are also embedded in Adobe Express. This should make it a formidable tool for creating content. The AI component of the integration will automate time-intensive activities, enabling creative professionals developing original content. Adobe has already made a considerable investment, embracing AI into their existing solutions and platforms. Adobe’s creative solutions will continue to remain far ahead of any competitor in the field.
