Pipefy, the business process no-code workflow optimisation platform, has named Mark Pinard Chief Marketing Officer. He will have the responsibility of overseeing the global marketing operation. He takes on the role vacated by Justin Sears, who left in August 2022; Sears is now the Vice President of Marketing at Makini.
Pinard joined Pipefy in December 2021 as Senior Director of Product and Partner Marketing and took over from Sears as interim CMO in July 2022. He has now been confirmed in the role. Pinard has over 17 years of experience in marketing and held leadership positions. He has worked at Intuit, Xero, Mynd, Recurly and Lob, mainly in product marketing roles. At property management company Mynd he led marketing and sales. He drove process improvements during his time there.
Alessio Alionço, CEO of Pipefy, commented, “Mark has close to two decades of marketing experience and brings strong start-up expertise in developing go-to-market functions that scale. He has already transformed our marketing organization to drive additional growth and build on our past successes.”
Pinard commented, “I am excited to take on this role as CMO at Pipefy at this pivotal time, to build on the amazing success that Pipefy has already achieved. Pipefy consistently delivers process automation solutions for our customers that greatly improve their operational efficiency and help them get more from their existing tech stacks.”
Enterprise Times: What does this mean
Pinard’s appointment follows Daniela Catalan, who was appointed Chief Human Resources Officer earlier in May. In recent months the company has won several awards and cemented two partnerships. It recently announced a partnership with ABBYY to facilitate document-based process automation. It has also partnered with AWS to offer integrated and complete solutions to customers. The awards include the best procure-to-pay software at the annual FinTech breakthrough awards. It also ranked 153 on the latest Deloitte Technology Fast 500™ list.
Pinard is now positioned to drive growth in Brazil and the US, where it currently has offices. Pipefy already has some significant brands as customers, such as Toyota, KraftHeinz, Volvo, IBM, Warner Brothers and Santander. Pipefy last raised funding in 2021. Is a new funding round imminent, and will it provide a bigger war chest for Pinard? How will he help focus the company in the coming months?
