(Credit image/Adobe Inc)Adobe has launched Generative Fill in Photoshop, bringing Adobe Firefly generative AI capabilities directly into design workflows. The company says its new Firefly-powered Generative Fill is the world’s first co-pilot in creative and design workflows.

The solution gives users a new way to work by easily adding, extending or removing content from images in seconds using simple text prompts. The beta release of Photoshop is Adobe’s first Creative Cloud application to deeply integrate Firefly with an exciting roadmap. The release will transform workflows across Creative Cloud, Document Cloud, Experience Cloud and Adobe Express.

Firefly, Adobe’s family of creative generative AI models, was launched six weeks ago. The product’s initial focus is on the generation of images and text effects. Adobe says it has quickly become one of the most successful beta launches in Adobe’s history. Beta users have generated more than 100 million assets.

Since the launch, Firefly has been expanded to support vector recolouring and generative fill. Firefly is the only AI service that generates commercially viable, professional quality content and is designed to be embedded directly into creators’ workflows.

Firefly’s first model is trained on Adobe Stock images, openly licensed content and other public domain content without copyright restrictions. Enterprises can extend Firefly with their own creative collateral to generate content that includes the company’s images, vectors and brand language.

(Credit image/LinkedIn.Ashley Still)
Ashley Still, senior vice president at Adobe

“By integrating Firefly directly into workflows as a creative co-pilot, Adobe is accelerating ideation, exploration and production for all of our customers,” said Ashley Still, senior vice president, Digital Media at Adobe.

Generative Fill combines the speed and ease of generative AI with the power and precision of Photoshop. It empowers customers to bring their visions to life at the speed of their imaginations.”

Supercharging creativity and design

The integration of next-generation AI across Photoshop’s core tools uniquely enables new creative workflows that support ideation with precise creative control for production-quality content creation. Generative Fill automatically matches the perspective, lighting and style of images to enable users to achieve astounding results while reducing tedious tasks.

Firefly is designed to generate images that are safe for commercial use. The platform is trained on Adobe Stock’s hundreds of millions of professional-grades, licensed, high-resolution images. This helps to ensure Firefly won’t generate content based on other peoples’ or brands’ intellectual property (IP).

  • Leap from idea to image with simple text prompts: Add, extend or remove content from images to achieve astounding results.
  • Create newly generated content in generative layers, enabling creatives to rapidly iterate through a myriad of creative possibilities. Users can reverse the effects when required without impacting the original image.
  • Experiment with off-the-wall ideas, ideate different concepts and produce boundless variations of high-quality content as fast as you can type.
  • Generative Fill is also available as a new module in the Firefly beta for users interested in testing the new capabilities on the web.

As a trusted partner to individuals and businesses, Adobe develops and deploys all AI capabilities with a customer-centric approach. In addition to its AI Ethics principles to ensure content and data transparency.

An essential role

Generative Fill supports Content Credentials, serving an essential role in ensuring people know whether a piece of content was created by a human, AI-generated or AI-edited. Content Credentials are like “nutrition labels” for digital content and remain associated with content wherever it is used, published or stored, enabling proper attribution and helping consumers make informed decisions about digital content.

The technology was developed by the Content Authenticity Initiative, which Adobe founded and recently surpassed 1,000 members.

Enterprise Times: What this means for business.

Adobe has over a long history of AI innovation, delivering hundreds of intelligent capabilities through Adobe Sensei into numerous applications. Solutions that hundreds of millions of people rely upon. Features like Neural Filters in Photoshop, Content Aware Fill in After Effects, Attribution AI in Adobe Experience Platform and Liquid Mode in Acrobat.

These solutions empower Adobe customers to create, edit, measure, optimise and review billions of pieces of content. Adobe says its Firefly family of creative generative AI models, now brings even more precision, power, speed and ease directly into content workflows.

The integration of Firefly across Adobe Experience Cloud applications is expected to allow marketing organisations to use Firefly to accelerate content supply chain production. This is a major initiative for Adobe to integrate Generative AI into existing creative workflows across Creative Cloud.


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