eDreams ODIGEO (credit image/Pixabay/ Dariusz Sankowski)eDreams ODIGEO is working with Google Cloud to support developments in generative AI and advance its application in online travel. eDreams ODIGEO is one of the world’s largest online travel companies. The company suggests it is one of Europe’s largest eCommerce firms. As part of this, eDreams ODIGEO is participating in Google Cloud’s generative AI trusted testers programme. This enables the company to combine its own AI capabilities with those of Google Cloud. To drive further innovation and enhance the customer experience.

Google Cloud is making large language models (LLMs) accessible through foundational models as pre-trained APIs. Large language model (LLM) is a type of artificial intelligence (AI) algorithm that uses deep learning techniques and massively large data sets to understand, summarise, generate and predict new content. Through Generative AI support in Vertex AI, eDreams ODIGEO have API access to pre-trained foundational models with built- in enterprise-grade security and governance.

Early experience in AI

eDreams ODIGEO has been using its own generative AI models for data augmentation use cases. This includes individualised route itineraries for its prime members or offering personalised propositions to subscribers. The group has integrated AI into other aspects of its operations to support both its customers and its distribution strategies.

The virtual interlining route discovery

Improvement of the performance of machine learning solutions in situations where actual data collection is costly such as fraud prevention. Alternatively, in anticipation of hypothetical scenarios, such as demand simulations in fast-changing situations.

Defining the potential of generative AI

With Google and advanced LLMs, eDreams ODIGEO can enhance productivity, streamline development processes, and reimagine customer engagements. eDreams ODIGEO plans to develop a range of products that will enable customers to interact with LLM-powered AI agents. The company plans to use natural language at various stages of their journey. From seeking inspiration for their travel and holiday to completing a booking or resolving customer enquiries. The AI-powered agents will have a deeper understanding of each customer’s needs, preferences, and context. This is expected to enable the business to build the best-tailored travel options and bespoke products for each scenario. This represents a major advancement in personalising the travel booking experience while minimising the time and effort required from travellers. In the customer support area, eDreams ODIGEO has already seen the potential of LLMs in executing highly sophisticated tasks. Resolving complex customer enquiries, providing a faster resolution and better experience for users.

Generative AI support in Vertex AI

With Google Cloud’s Generative AI support in Vertex AI, eDreams ODIGEO can tune Google’s foundation models with their own data. The application leverages these models to deliver new generative AI-powered experiences. The technology allows data management with enterprise-grade capabilities such as data protection, data isolation, and compliance support.

(credit image/Linkedin/Carsten Bernhard)
Carsten Bernhard, Chief Technology Officer at eDreams ODIGEO

Carsten Bernhard, Chief Technology Officer at eDreams ODIGEO said: “Our strategic investments in Artificial Intelligence over the years have positioned us as a leader among AI-led companies globally. Not just in the travel industry, but also in the broader eCommerce sector. The complex AI platform that we have developed has already given our customers a seamless personalised experience. While upholding the highest standards of privacy. And we are just getting started. By collaborating with a global leader like Google Cloud, we are taking a significant step forward in our mission to revolutionise the travel experience through technology and machine learning. We look forward to continuing working hard to deliver innovative solutions for our millions of customers worldwide.”

Isaac Hernández, Country Manager Iberia at Google Cloud said: “We are thrilled to have eDreams ODIGEO innovate with our generative AI tools. eDreams ODIGEO is a global leader in eCommerce, beyond travel, and knows how to best enhance its customers’ experience with technology. eDreams ODIGEO understands the potential power of generative AI and has developed concrete use cases that will lead to new services and lines of businesses, making sure it can keep control of its data and support the highest privacy standards. By working with Google Cloud on Generative AI, eDreams ODIGEO demonstrates yet again that it is an industry pioneer.”

Enterprise Times: What this means for business.

Travel is one of the world’s largest eCommerce segments and requires customers to interact with a myriad of requirements. Selecting travel mode, airline, departure, arrival times, accommodations, family, car rental, meal plans, and insurance are among many factors to consider. Successful travel companies get under the skin of their customer, understanding their needs and making appropriate recommendations. This is where generative AI can step in and automate a key part of this process. Hence eDreams ODIGEO’s keenness to work with Google Cloud to enhance generative AI and support its engagement in online travel.

There are more than 100 million daily users who search for travel on eDreams ODIGEO. This makes it one of Europe’s largest eCommerce platforms, making this partnership poised to have a significant impact. The field of generative AI, particularly in large language models (LLMs), has accelerated in recent months. LLMs have proven to be a significant change in AI by serving as foundational models that outperform previous algorithms in most natural language and text generation tasks.

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