NIBs (Credit image/PIxabay/balichaca)Retail and eCommerce highlights this week include: Online spending is expected to drop by 26.6% year-over-year during the Coronation weekend, according to data from Adobe. Elastic Path acquires Unstack to accelerate composable commerce adoption and drive revenue with personalised turn-key storefronts and shoppable landing pages.

Multinational retailer ALDO Group implements a new distributed Order Management System from Fluent Commerce. Optimizely names Rupali Jain as Chief Product Officer to help the experimentation category creator redefine the marketer experience. Zonos and Floship collaborate to bring cross-border technologies and services to eCommerce merchants. SALESmanago expands partnership program to meet the growing demand for Zero Party Data-powered Customer Engagement.

Adobe: Coronation set to cost online retailers £128m

With Royal fever sweeping the UK, many are planning to celebrate at events, restaurants, and Coronation parties. In contrast, the Coronation is set to leave a £128m hole in UK online spending. The equivalent to a fall of 26.6% on online spending compared with the same weekend period in 2022.

Adobe’s forecast is based on data from Adobe Analytics. It takes into account transactions and trends seen year-to-date, as well as the impact of recent bank holidays on online spending, to predict digital commerce behaviour over the Coronation weekend.
The forecast represents the biggest year-over-year drop in online spending since the Queen’s Jubilee, which saw a 34% decrease when compared to the same three-day period in 2021.

Data from the Easter bank holiday, spanning Friday 7th April to Monday 10th April, saw consumers spend less 15% less online than the 2022 Easter Weekend (Friday 15th April to Monday 18th April).

Elastic Path acquires Unstack to support merchandisers with no-code frontend

Elastic Path has acquired frontend-as-a-service company Unstack. The acquisition provides merchandisers with a highly performant no-code front end and the ability to launch a revenue-driving composable solution faster than ever before.

Unstack brings commerce, content, and customer data together for business users to quickly orchestrate unique frontend experiences that drive business growth without reliance on IT. Business teams can reduce implementation timelines with a merchandiser-friendly, no-code visual editor that powers personalised, data-driven experiences resulting in higher conversion rates and lower customer acquisition costs. With Unstack, teams reduce the complexity of building composable solutions with one-click integrations that eliminate custom development work for key friction areas like tracking.

Elastic Path is a leading advocate for Composable Commerce and the belief that brands should be empowered to select the best-of-breed vendors that best fit their business. Unstack’s frontend-as-a-service will remain commerce platform agnostic and will continue to support customers across all commerce platforms. There are currently one-click commerce integrations for both Elastic Path and Shopify.

Unstack is a fully hosted frontend-as-a-service product enabling business teams and digital agencies to rapidly design and launch personalised shoppable landing pages and component-based frontends. Additional features include:

  • 30+ one-click integrations. Implement fast with pre-built integrations to leading tools, including Elastic Path, Shopify, Klaviyo, Google Analytics, Segment, Salesforce, and Meta.
  • No-code visual editing. Business teams are empowered with the freedom to merchandise front-end experiences without reliance on IT.
  • Personalised product experiences. Drive conversion by leveraging first- and third-party data to create highly personalised experiences for shoppers.
  • A/B testing: Maximise your conversion rates with A/B testing.
  • Revenue analytics. Inform your strategy and increase your spending efficiency in real-time with insight into which sources, keywords, experiences, and campaigns are driving the most profitable outcomes.

The ALDO Group chooses Fluent Order Management to simplify DTC customer experience

The ALDO Group has chosen Fluent Commerce’s distributed Order Management System (OMS), Fluent Order Management, to assist them with evolving into an intelligent supply chain for omnichannel order fulfilment.

The ALDO Group is a Canadian multinational retailer that owns and operates a worldwide chain of shoe and accessories stores. Celebrating 50 years in business in 2022, it has grown to become a worldwide corporation, with more than 1,500 stores across more than 100 countries, under three retail banners: ALDO, Call It Spring, and GLOBO.

Fluent Order Management will be implemented across all three retail banners. Immediate advantages for the company and its customers are the ability to open and manage orders from any sales channel and to coordinate the fulfilment process across all client touchpoints.

The implementation of Fluent Order Management has provided ALDO, Call It Spring, and GLOBO with real-time inventory, which allows for awareness of exactly which goods are selling and where. In addition, customers can check which products are in stock before visiting a shop or making an online purchase, thus improving the overall customer experience. The ALDO Group, which employs 5,500 staff across North America, will roll out Fluent Order Management in Canada and the United States across the three retail banners of ALDO, Call It Spring, and GLOBO.

Optimizely names Rupali Jain as its new Chief Product Officer

Optimizely, the digital experience platform (DXP) has appointed seasoned product leader Rupali Jain as its Chief Product Officer. Jain will lend her deep technical expertise to further empower fast, confident innovation in marketing.

Prior to joining Optimizely, Jain held product leadership roles at a number of SaaS software companies, including PowerBI at Microsoft and Qualtrics. Throughout her two-decade career, she has echoed Optimizely’s vision of placing a premium on the end user’s daily needs. She looks forward to advancing pragmatic, growth-driving applications of AI and machine learning to help marketers take control of their workflows, experiment at scale, and deliver digital experiences that meet and exceed customer expectations.

Jain joins recent executive hires Shafqat Islam and Sebastiaan de Jong, who were named Chief Marketing Officer and Chief Sales Officer, respectively.

Optimizely leverages powerful experimentation capabilities and intuitive content management to enable exceptional customer experiences for over 10,000 of the world’s top brands. A seven-time leader in analyst reports, the web experimentation category creator has facilitated 1.8 million experiments and counting for its worldwide customers.

Zonos and Floship collaborate to bring cross-border technologies and services to eCommerce merchants

Floship and Zonos have announced a partnership to provide the logistics industry’s most comprehensive eCommerce fulfilment solution. The solution incorporates the presentation, payment, and collection of duties and taxes for cross-border eCommerce shipments.
Manually intensive processes, such as handling duty and tax calculation and collection, are an unavoidable part of buying, selling, and shipping goods internationally. By joining forces, Floship’s and Zonos’ comprehensive solution enables eCommerce merchants and logistics service providers to drastically reduce late or rejected shipments by automating many of these labour-intensive processes.

In today’s competitive eCommerce fulfilment environment, it’s essential that consumers have full visibility over duties and taxes, shipments arrive on time and international DDP does not impact the delivery experience. Floship and Zonos realized that combining their efforts to create a solution generates a competitive synergy for the eCommerce market, delivering a collective value not found elsewhere.

According to a recent trade digitalisation study by McKinsey and Company, companies could save up to $6.5 billion in direct costs while enabling $40 billion in global trade by digitizing trade documentation—a traditionally paper-intensive and resource-consuming process. Moreover, automating prepayment and the standardization of digitized documentation globally creates a new facet of efficiency and productivity to the normally cumbersome process.

One of the initial advantages of the partnership that eCommerce retailers will be able to leverage to create a seamless duties and taxes collection and payment experience is by synchronizing their Zonos Landed Cost guarantee service with their Floship account by API.

SALESmanago expands partnership programme

SALESmanago has expanded its global partner programme to meet the growing demand for Zero Party Data-powered customer engagement. The current programme saw a 160% revenue increase over 2022. After onboarding 100+ new partners in the last six months, 2023 will see SALESmanago launch new programmes. This includes local go-to-market support, integrated platform technologies and self-serve data intelligence. This includes new resources to help customers expand their client base, enhance new revenue streams and increase profits. All while meeting growing demand for personalised eCommerce customer experience and data tools.

The company says it is quickly gaining eCommerce ground thanks to its unique offering for mid-size online retailers. This includes its Zero Party Data-powered Customer Data Platform. Its execution channels and analytics are supported by AI.

As a result of a 2022 nine-digit euro acquisition and growth investment, the company is rapidly growing its European footprint. In an era that is testing SaaS business strategies around the world, SALESmanago’s channel-first approach propels the company’s success as organisations continue to recognise the business-critical role of supporting eCommerce operators to increase revenues and really understand their customers.


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