Adobe has announced innovations in its video applications, including AI-powered text-based video editing and automated colour tone-mapping capabilities in Premiere Pro. In addition, significant GPU acceleration and dozens of workflow enhancements make this the fastest version of Premiere Pro ever released. Adobe is also celebrating 30 years of After Effects, the world’s most popular motion design software for video professionals. It adds a context-sensitive Properties Panel for enhanced user productivity, consistent colour support as well as performance optimisations.
“Today’s video professionals are racing to meet insatiable demand for standout content across platforms and surfaces,” said Ashley Still, senior vice president, Creative Product Group and Digital Media Growth at Adobe. “We are excited to advance workflows and inspire creative expression with the latest cutting-edge Premiere Pro and After Effects innovations. This empowers creative professionals to focus on the craft of creating, while cutting out time-consuming tasks that prolong content ideation, creation and delivery.”
Analysts have suggested that demand for content will continue to accelerate – doubling over the last two years. It is expected to grow by five times over the next two years. As a result, video creators need tools to deliver high-quality content faster than ever before. Leveraging Adobe Sensei, Adobe’s machine learning and AI framework, Premiere Pro and After Effects now streamline video workflows. It also offers AI-powered editing that save production teams precious hours and significantly reduce costs.
Key updates to Premiere Pro include:
- Text-Based Editing represents a groundbreaking shift in post-production workflows. Premiere incorporates Text-Based Editing, revolutionising the way creators approach their craft. Adobe says it makes video editing as simple as copying and pasting text. Utilising Adobe Sensei, Text-Based-Editing automatically analyses and transcribes clips. Editors, producers and assistants can simply copy and paste sentences into any order they want and instantly see them appear on the timeline.
- Automatic Tone Mapping and Log Colour Detection lets editors mix and match HDR footage from different sources into the same SDR project and get great-looking, consistent colour. This means editors don’t need to use look-up tables (LUTs) or manually balance footage to get great-looking images.
- Premiere Pro features significant under-the-hood improvements and is the fastest version ever shipped.
- Collaborative editing enhancements which enable secure sharing, collaborative review and project management for Premiere Pro edits. This includes direct export, upload and Share for review capabilities.
- Premiere Pro also adds improved format support for RED V-Raptor X, ARRI Alexa 35 and Sony Venice v2 cameras. Expanded Speech to Text support for Dutch, Norwegian, Swedish and Danish.
New innovations in After Effects include:
- The new Properties Panel offers quick and easy access to the most important animation settings in one convenient panel. The Properties Panel is context-sensitive, automatically showing users the most important controls needed based on selections. This cuts down on the time needed to navigate through the timeline and reduces the learning curve for new users.
- New ACES and OpenColorIO maintain consistent colours when sharing assets with other post-production apps. This helps users create more predictable and photo-realistic images in less time and with less effort.
- Additional new features deliver performance optimisations. After Effects now helps users fix common issues without the need for IT expert assistance. This includes in-app troubleshooting for potential workflow issues, system performance optimisations, and simple interfaces for enabling and disabling plug-ins. Additionally, there are diagnostics to fix bottlenecks in caches and preferences.
Partnerships and Programming
To enable partners to deliver creative experiences, Adobe is launching a new Adobe Video Partner Program. The programme aims to provide a holistic, end-to-end approach across all Adobe video tools. The program offers access to resources and solutions designed to help grow and develop our partners’ businesses as they evolve.
Enterprise Times: What this means for business.
Content is king. Adobe’s latest innovations are designed to address the workflow needs of today’s professional editors and motion designers. The solutions automate time-intensive tasks, freeing creative professionals to spend more time shaping the stories they want to tell. Adobe also announced new innovations and partnerships that expand Frame.io’s industry-leading video collaboration platform to photography and PDF documents. Needless to say, Adobe’s video and creative products and services remain head and shoulders above their competitors. These innovations will inevitably keep the company ahead of the pack in this field.
