sune (Image credit/Pixabay/Pexel)sune a next-generation experiential shopping platform, has launched its beta mobile app. Through engaging and entertaining videos and livestreams, sune says it is a uniquely fun and inspiring way to discover new products, makers, and brands.

In the months ahead, sune will begin to introduce lovable creator personalities. In addition to a collection of remarkable and undiscovered brands, while rolling out a calendar of live product drops. It’s an entire ecosystem that offers the opportunity for user customer journey of inspiration and self-discovery through shopping.

Designed to integrate video with traditional online and in-app shopping, sune will offer consumers engaging and productive ways to browse. On the sune platform, founders, inventors, and creators innovating product categories will give users access to high-quality video and livestream content. It creates a user experience that brings their story to life in new ways.

Consumers can purchase products directly within their feed and tune into their favourite influencers and content creators. They can explore everything from cult favourites to exclusive limited-edition items.

Joyful inspirational shopping experience

(Credit image/LinkedIn/Brian Beitler)
Brian Beitler, Founder of sune and General Manager of Live Shop Ventures LLC

Brian Beitler, Founder of sune and General Manager of Live Shop Ventures LLC, said, “Unlike other shopping apps, sune’s mission is to provide a joyful, inspirational, and relaxing experience. Where users can easily connect and directly engage with remarkable ‘under-discovered’ products from new and emerging brands. Ultimately witness entertaining content based on their personal shopping preferences.

“Our goal, as the beta version of sune evolves, is to elevate mission-driven brands to share their stories and products. At the same time offering new ways for the younger generations to shop by leveraging live and live-like video commerce.”

sune is rooted in the consumer’s – notably Gen Z – desire for more seamless on-demand live shopping experiences. It was custom-built to provide a new way to explore and window shop for products. In the coming months. Each user’s in-app experience will be customised to their preferences and purchase history, with personalised recommendations and filters. With just a few taps, customers can discover new products. Alternatively, they can get inspiration on what to buy, all tailored to interests, and then shop for those items directly.

For brand founders, hosts – or “sunesetters” – and influencers, sune offers the opportunity to foster authentic connections and enhance discovery and engagement. As a sune seller, brands can manage their assortment, inventory, pricing, and shipping costs and maintain control over their storefronts.

Additionally, brands will have access to sune’s proprietary in-house live studio software, remote co-hosting model. They can also receive guidance on video creation to set themselves up for success. The sune beta app is available for iPhone users and can be downloaded via the Apple Store. Customers can make purchases directly in-app from multiple brands across the platform.

Enterprise Times: What this means for business.

Brands and retailers are always looking for new and innovative ways to engage with consumers. Incorporating entertaining videos into the shopping experience should be a match made in heaven for consumers. However, few brands have been able to successfully make this shift.

sune suggests shopping is recreational, inspirational, even therapeutic to the human soul. With videos and livestreams, the company aim to make shopping as fun and engaging as in real life. It certainly is a new way for consumers to discover products from emerging, brands. If it keeps the user engaged with entertaining content based on their shopping preferences, then sune may be the winner.

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