Elastic Path (Credit image/Pexels/Lukas)Elastic Path, a key player in the Composable Commerce movement has announced Integrations Hub, a library of instant-on, no-code integrations that are fully managed and hosted by Elastic Path. With integrations proving the greatest barrier to Composable Commerce adoption, Integrations Hub builds and orchestrates the connections. Elastic Path says this reduces the cost of implementation by 60% and time to market from months to weeks.

Composable Commerce enables brands and retailers to create and launch differentiated digital experiences faster with a best-of-breed multi-vendor approach. The benefits are undeniable. However, many brands and retailers struggle with the cost and complexity of building, hosting, managing, and monitoring the integrations that power a composable approach. Integrations Hub empowers brands to quickly and confidently launch Composable Commerce solutions at a significantly reduced cost.

According to the head of engineering at Maavee, “Integrations Hub is amazing. It’s making it super easy and technically sound for customers to link multiple systems to Elastic Path. We love it!”

Integrations Hub currently includes instant-on, commerce-enabled integrations with the leading vendors for email, enterprise resource planning (ERP), fulfilment, inventory management, loyalty, marketing automation, marketplace, product information management (PIM), search, short message service (SMS), and tax. In a few clicks, Elastic Path system admins can launch integrations from Algolia, Advanced Commerce, Avalara, Braze, Coveo, Fluent Commerce, Klaviyo, Onport, SendGrid, Talon.One, and others.
With the time and cost savings of Integrations Hub, brands can reinvest in areas that improve conversions, increase average order value, and drive customer satisfaction.

Additional benefits include:

  • Decreased time to build and deploy integrations from months to weeks. This is achieved by abstracting developers from the complexity of managing a diverse set of APIs.
  • Freedom to easily swap integrations for further customisation.
  • Reduced ongoing DevOps/ CloudOps work by offloading integration management to Elastic Path.
  • Built-in integrations monitoring and proactive alerting.
  • Improved data consistency and connectivity across disparate solutions.
(credit image/LinkedIn/Bryan House)
Bryan House, SVP of Customer Success and Product Management .

According to Bryan House, Chief Experience Officer at Elastic Path, “Integrations are essential for Composable Commerce. But they require significant resources to build, host, manage, and monitor.”

“Far too often, this resource drain keeps talented teams from creating the innovative experiences that drive conversion. With Integrations Hub, we are fundamentally disrupting the existing paradigm of Composable Commerce. Eliminating unnecessary complexity for commerce teams and reducing costs by upwards of 60%. At the same time supporting our customers to create extraordinary experience for their customers.”

Earlier in the year, Elastic Path launched its Composable Frontend solution to make building frontends faster and easier. Composable Frontend automates building modular, digital commerce frontends that align with brands’ specific business requirements and drive revenue.

Enterprise Times: What this means for business.

Elastic Path has a tradition of evolving its composable commerce solutions. As a constant innovator, the company pioneered the Headless Commerce space in 2011 and spearheaded Composable Commerce in 2020. The company has successfully provided brands with headless commerce solutions to build, deploy, and continuously optimise differentiated commerce experiences.

The latest announcement from the company is a continuation of this heritage. Integration Hub is expected to eliminate one of the biggest barriers to composable commerce adoption – building and orchestrating integration. Furthermore, a library of no-code integrations is expected to reduce cost of composable commerce implementation by 60%. During these current ‘hard times’ of budgetary constraints caused by the cost-of-living crisis, this can only be welcomed by business.


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