MillerKnoll has selected Amperity’s leading enterprise customer data platform (CDP) to maximise the use of its customer data. MillerKnoll will draw data from its omnichannel customer engagements onto the Amperity CDP. It will then leverage the platform to analyse the data to inform and enrich future ad campaigns drawing on how customers interact across multiple channels leveraging the data.
Amperity can make a difference for MillerKnoll because once the data is centralised, the Amperity platform can analyse that data, accurately identify customers and their preferences across multiple brands and then help deliver a personalised experience at scale for the design giant. With customers desiring greater personalisation, this will also help improve customer retention over time as the MillerKnoll data platform gets to understand customers better.
Amperity will offer a 360 degree view of its customers across all brands and channels. It will highlight changes in behaviour and offer evolving and relevant touchpoints to its customer base.
Bao Tran-Phu, Senior Director of Analytics at MillerKnoll, commented, “At MillerKnoll, we strive to create the best possible shopping experience for our customers, and Amperity is an invaluable partner in helping us achieve that goal. Amperity’s platform allows us to seamlessly integrate our data sources, giving us a comprehensive understanding of our customers and the ability to deliver personalised experiences that are relevant and engaging. In addition, Amperity’s commitment to using customer data responsibly in compliance with ever-changing privacy regulations helps us build trust with our consumers and aligns with MillerKnoll’s privacy and security principles.”
Barry Padgett, CEO at Amperity, commented, “By improving its customer data infrastructure, MillerKnoll will be able to supercharge the rest of its tech stack and deliver the level of excellence consumers expect from brands on a daily basis. We are proud to work with a forward-thinking partner to help take its customer experience to the next level.”
Enterprise Times: What does this mean
Miller Knoll is a global brand and just the latest to select the Amperity platform. Last month Amperity signed up premium men’s lifestyle brand Rhone to add to other leading brands such as Brooks Running, Citizen Watch, and Reckitt.
The win at MillerKnoll is significant as the company already uses the Salesforce Customer 360 platform to collect sustainability data. That it has chosen the Amperity CDP rather than Salesforce Genie is significant for Amperity. It proves that its best-in-class solution can compete against and beat the software giant.