GoDaddy (credit image/Pexel/Karolina Grabowska)GoDaddy and Worldpay have formed a partnership to launch Commerce 360, an omnichannel solution tailored to the needs of small businesses. Commerce 360 is an all-in-one omnichannel solution that allows small businesses to accept payments in any channel.

The solution contains a custom, curated website, and merchant dashboard. Small retailers will be able to sell (on-the-go) at events through online marketplaces, as well as through social media. Its efficient setup will also allow merchants to be up and running quickly.

According to Christina Wagner, SVP, Worldpay Global Small Business Solutions, “Small businesses serve as the cornerstones of our communities. They are the engine that powers our economy. It is our passion and purpose to enable businesses to thrive by providing holistic solutions and evolving beyond payments. Our Commerce 360 solution helps small business owners sell more in-store, online and anywhere in between. At the same time giving them real-time insights that help create superior customer experiences.”

Route to market for small business

(Credit image/LinkedIn/Prashant Nedungadi)
Prashant Nedungadi, Vice President, Commerce for Partners at GoDaddy

GoDaddy built our omni commerce solution to be the easiest and most powerful way for small businesses to take advantage of the latest technology online and in-person,” said Prashant Nedungadi, Vice President, Commerce for Partners at GoDaddy.

“Launching Commerce 360 with Worldpay from FIS and having them join the GoDaddy Global Commerce Partner Program, enables small businesses all over the US to keep their existing bank relationships while taking advantage of the latest technology.”

The partnership combines GoDaddy’s omni commerce solutions with the trusted payments of the world’s largest payment acquirer1 in Worldpay from FIS. Through this collaboration, GoDaddy’s solutions will now be accessible to more merchants through Worldpay from FIS’ large network of merchants and financial institutions. Further, Worldpay from FIS will be able to provide additional smart point-of-sale and eCommerce products to its small- and medium-sized clients.

Enterprise Times: What this means for business

As consumers move more regularly between online and in-the-store, small businesses need the latest tools to provide the same type of shopping experiences seen at big brand companies. Furthermore, these businesses must manage their website, inventory and marketing efforts, similarly to the larger, more resource-laded enterprise.

As a result, small businesses must make payments simple and provide customers with an easy-to-use portal. This is an interesting development from GoDaddy and Worldpay. Inevitably both companies want to get a bit of the lucrative and growing eCommerce pie.

GoDaddy and Worldpay’s innovative solution will provide small businesses with the ability to accept payments in any channel. In addition to the ability to sell through online marketplaces and through social media.

Last month, WPP and BigCommerce formed a new strategic partnership. The agreement offers omnichannel solutions to help WPP clients drive growth and maximise sales across advertising channels and marketplaces.

Certainly, there will be other ventures, partnerships and future announcements launching new eCommerce services and functionality. Will comparable new platforms have the versatility of GoDaddy’s business tools or the expertise of the world’s largest payment acquirer in Worldpay from FIS?


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