Amperity has opened a new office in London to help strengthen its European presence. The company has built a regional customer base that includes Brooks Running, Citizen Watch, and Reckitt. The new office will provide the base for a nascent UK-based team that will help build on the existing success of its customer data platform.
That team includes newly promoted Matthew Biboud Lubeck to VP, head of EMEA, in July 2022. Lubeck joined Amperity in 2017 as VP Go-to-Market and helped scale the company to its first 100 customers. He will now attempt to do so in a new Region, Europe.
Lubeck is multi-lingual and has previous experience working within European organisations such as L’Oréal, Estée Lauder and Virgin Atlantic. His practical experience with data and analytics can help customers see the Amperity platform’s value, which can provide a holistic view of their data, drawing out insights to reduce costs and increase revenue.
Barry Padgett, CEO of Amperity, commented, “There’s nothing quite like seeing the energy and enthusiasm of a team, reaching new audiences with great solutions. By expanding our presence in the European market, Amperity will be able to help more brands unlock the value of their customer data, driving growth and profit.
“With a demand that has continued to outpace our imagination, Amperity remains a power source for hundreds of brands to fuel their customer-centric growth strategies. Our customers and prospects in the region will be able to plug into this, drawing expertise from Matthew and the team from day one, putting the power of their customer data to work immediately.”
A growing team
Lubeck has already added two more hires to his team. LinkedIn shows three employees working in the UK currently. Scott Boocock was appointed Area VP of EMEA Sales in October 2022. Boocock joined from Treasure Data, where he was Senior Director of EMEA & India. He also worked in leadership positions for Adobe, Digitas and CSC Digital Brand Services. His experience in larger organisations is complemented by that in startups, as he helped found Bright North and Yoyster.
The second hire is Alex Henry, Solutions Consultant, EMEA, who joined in November 2022. Henry previously worked in leadership positions at Cheetah Digital, Bluecore and Domo. He will help brands unlock insights locked within their data with the Amperity platform
Lubeck commented, “Amperity’s European brand portfolio is growing rapidly, and this represents a movement of forward-thinking industry leaders intent on leading their organisations through successful data-transformations.
“These brands are focused on unlocking game-changing AI-powered customer insights that will drive immediate marketing ROI as well as future-proof against market changes such as third-party cookie deprecation and increasingly strict privacy regulations. Most importantly, they’re focused on creating incredible value for their customers and businesses.
“We are committed to bolstering our presence in the UK and Europe, including a number of new local partnerships, the 2022 launch of Amperity’s EU data centre, and now, by welcoming two seasoned experts, Scott and Alex, on board to help accelerate the opportunity brands have to serve their customers at a time when demand for Amperity’s enterprise CDP is at an all-time high.”
Enterprise Times: What does this mean?
While the new office appears to be in London, the address is not yet listed on the Amperity site. However, Padgett explains in a recent blog why the company is now expanding, not just in EMEA but also in Asia.
Following its last funding round in 2021, Padgett deemed that with lockdowns ended, now is the right time for global expansion. Next is a presence in Australia, where the company has three employees (Source: LinkedIn). It also plans to open a data centre in the Netherlands to give European organisations confidence about where their data is held.
What isn’t clear is how the company will continue to invest in the region. The press release cited no ambitions for further growth. There are also no jobs currently based in Europe or Asia on the Amperity careers page. Will the new team in Europe need to show success before there is further expansion? Will it look to grow its partner network in the region?
For customers already in Europe, this is good news. It will mean that the company has people that it can meet up with. However, will Amperity invest in further regional hires, including aftersales support?
