Premium men’s lifestyle brand Rhone has selected Amperity to maximise the value of its omnichannel customer data. Amperity’s AI-powered solutions will be used to deliver personalised customer experiences for the company. Amperity is an Enterprise Customer Data Platform (CDP) for consumer brands.
Analysts have suggested that today’s customers interact with brands across a variety of touchpoints, both online and offline. They expect a consistent and personalised experience at every point. Rhone is deploying Amperity’s technology to intelligently link its brick-and-mortar environments and digital shopping for a seamless customer experience. The actionable insights Amperity provides are especially valuable as Rhone prepares for a post-cookie and privacy-first future.
Morris Esses, Rhone’s CRM and Retention Director, says, “Rhone outfits our customers for an active life lived on their terms. We strive to offer the same personalised experience whether they interact with our brand in-store or online.”
Esses adds, “Amperity provides us with the critical foundation necessary to knit together our customer data. To deepen and expand the meaningful connections we’ve established with customers and deliver tailored experiences at scale.”
Activating data from multiple touchpoints
With Amperity, Rhone can activate data from multiple touchpoints—including pre-purchase, point-of-sale, and post-purchase customer care—to create unified customer profiles. The customer data platform cleans, connects, and shares data so the business lines that need it most can create distinctive and relevant experiences for current and prospective customers. Rhone is using Amperity to find and retain its top customers, a particular point of emphasis amid an uncertain economy.
“First-party data has never been more important to a brand’s business for not only attracting new customers but, crucially, retaining existing ones,” said Barry Padgett, CEO at Amperity. “The customer experience is paramount. Brands must meet consumers wherever they are shopping with a seamless experience to deepen loyalty. By leveraging insights from Amperity’s unified customer profiles, Rhone will be able to make every interaction unique to each customer. At the same time driving revenue growth overall.”
Over the past few months, several established vendors including Oracle, Adobe and Salesforce, have announced innovations to their CDP. In June 2022, Adobe introduced enriched customer profiles, AI-powered targeting, new privacy, security tools and Segment Match in its CDP. Last October, Oracle added 15 baseline artificial intelligence (AI) models to Oracle Unity, a Customer Data Platform (CDP). Part of Oracle Fusion Cloud Customer Experience (CX), Oracle Unity blends built-in artificial intelligence with customisable industry-specific data models.
Enterprise Times: What this means for business.
Companies want to get value from their customer data. The market is full of solutions that claim to be able to help them get value from your data. Many of these tools call themselves Customer Data Platforms. However, some only focus on a component of data such as analytics monitoring or multichannel campaigns platforms.
To achieve the goal of getting a comprehensive 360 degree understanding of customers, enterprises need the right tool for the job. One designed to make sense of chaotic data. Broadly speaking, being able to use your data boils down to three categories: making sense of it, learning from it, and putting it into action. This appears to be the angle that Amperity is positioning its CDP for consumer brands. A sensible position to occupy, particularly in a marketplace potentially dominated by the bigger players.
