SageLogo2022Sage has appointed Eduardo Rosini as its new executive vice president of partners and alliances. Rosini, based in Seattle, Washington, was previously at Intuit as Vice President Mid-Market and Corporate Sales. He has more than 25 years of experience working in the software industry, including 16 years at Microsoft, where he held leadership positions in Latin America, Asia and North America,

Aziz Benmalek, President of Sage North America, said, “Our partners are critical to our success. Together we have enormous potential to build on our momentum, helping our joint customers to save time, improve productivity and build resilience – helping business flow. Eduardo joins us with significant leadership experience in various large organisations and across multiple regions. Through his leadership, Sage is well-positioned to continue to build on the success of our indirect business, as we continue to help more SMBs across the world benefit from the latest technology.” 

An impressive list of Alumni from the role

Eduardo Rosini, executive vice president of partners and alliances at Sage
Eduardo Rosini, executive vice president of partners and alliances at Sage

Rosini joins a group of tech leaders that have held the role and gone on to greater things. Aziz Benmalek held the role until May 2022, when he was promoted to President. North America by Sage.

Before him was Jennifer Warawa, who is now President of North America at QuickFee. Another incumbent was Alan Laing, now Managing Director at IFS, responsible for the UK operations at the global ERP vendor.

Eduardo Rosini, EVP, Partners and Alliances at Sage, commented, “It’s an exciting time to be joining Sage. I’m looking forward to working with our powerful ecosystem of partners and together supporting more customers, expanding and growing our businesses as a result.”

Enterprise Times: What does this mean

This is an interesting hire by Sage and perhaps demonstrates the importance of the North American market to the British-based software vendor. Not only has it poached a leader from its rival Intuit, but Rosini also has four years working as VP in the SMB and Partners Group at Microsoft. While that was some time ago, he will still have relationships in the channel that Sage will certainly look to leverage.

It will be interesting to see how Eduardo intends to knock down the barriers for growth in the channel ecosystem and where his initial focus will be.


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