Zmags, a software providerZmags (Credit image/Pexels/Mart Productions) driving digital experience transformation, has launched Fastr Frontend. The company says it’s the first Frontend-as-a-Service (FaaS) built for the business user. Zmags intends to unlock the data ringfenced in eCommerce tech stacks to deliver intelligent experiences. Fastr Frontend enables organisations to highlight the right products for the right people at the right time.

Zmags intends to put Fastr Frontend at the heart of content creation. The solution enables the creation of content at scale and automation. “Fastr Frontend almost seems too good to be true, but it is very real. With Fastr Frontend, marketers can create customer journeys that orchestrate real-time data to dynamically display content based on product details, promotions, inventory availability and more. All with one click,” said Allison Vernerey, VP of Product Management at Zmags. “In the past, this kind of rich functionality required extensive developer time and resources, often resulting in missed sales opportunities.”

(Credit image/LinkedIn/Allison Vernerey)
Allison Vernerey, VP of Product Management at Zmags.

Vernerey adds, “With our solution, the idea is that users don’t need to know programming and don’t need to code. However, they can still orchestrate their back end and make decisions that are smart and automates content creation. Content that is aligned with the brand voice and identity of what the business wants to show their customers.

Highlighting best-selling products

Zmags cite UrbanStems as a company benefitting from Fastr Frontend. The company sends flowers, plants and gifts across the continental US. However, UrbanStems found the process of highlighting best-selling products on their site was requiring too much development work. By the time the process was complete, products were often sold out, leading to high bounce rates and lost conversions.

Fastr Frontend solved this problem by automatically updating the storefront based on back-end data. This ensured that only items in stock are prominently featured at any given moment. According to Katie Hudson, Content Director at UrbanStems, “The flexibility of Fastr Frontend has helped us be much better at ‘in the moment’ marketing. It achieved impressive results including a 20% increase in conversions; a 12x faster time to market for creative design. It was faster, simpler for a/b testing that lets us consistently maximise our messaging for sales.”

New research confirms that eCommerce leaders globally are facing similar constraints to UrbanStems. This prevents them from having the agile storefronts they need to hit their revenue targets. One constraint is overly rigid technology stacks, which don’t have the required flexibility, data integration or performance. A second constraint, reported as a limitation by 83% of eCommerce and technology leaders, is a lack of sufficient development resources. These two factors combine to create a perfect storm. Retailers and brands need to deliver dynamic content experiences and develop relationships with customers and integrate solutions fast. However, they don’t have the time and resources to do what needs to be done.

Enterprise Times: What this means for business.

Retailer and brands are having to survive in increasingly competitive markets on ever increasing, tighter margins. As a result, they must create dynamic, data-driven content experiences at scale in just days. ECommerce and technology leaders are challenged by limited development resources and rigid template-based platforms. This prevents them from achieving agile storefronts and capitalising on “in the moment” marketing. Replatforming just takes too much time, money, and resources. Furthermore, brands need to innovate now to meet this year’s monthly revenue targets.

Zmags suggest their new solution can bring can immediately bring conversion-driving designs immediately to life. The company says Fastr Frontend disrupts the status quo by essentially turning eCommerce marketers into additional development resources overnight. The Frontend-as-a-Service solution enables enterprises to highlight the right products for the right people at the right time. Providing businesses with optimising revenue opportunities.

This is definitely a bold moment for a company not necessarily on the cutting edge of user experience technology. However, the solution offer brands and retailers the opportunity to build exciting and innovative customer journeys and consistent brand experiences. All with minimal time investment from your marketing and technical teams.



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