Adobe (Credit image/PIxabay/PIRO)Adobe’s Substance 3D solutions tailor made for the retail and fashion industries have announced new customers including Amazon, Louis Vuitton and Burberry. Adobe’s 3D design ecosystem includes five applications – Substance 3D Stager, Sampler, Designer, Painter and Modeler. The solution allows brands to create hyper realistic renderings of shoes, accessories, and garments.

The technology can be transformative for the creative industries with no need to ship samples around the world. 3D assets can then be used in eCommerce in place of photoshoots. In addition for new consumer experiences like virtual fitting rooms, individually personalised eCommerce solutions and more.

Adobe’s Substance 3D applications is already used by game developers for digital content creation. and are now impacting the worlds of retail and fashion. Brands including Lowe’s Home Improvement, HUGO BOSS and H&M have adopted Substance 3D to improve product design and visualisation processes. as well as to accelerate the creation of digital content at scale.

Allowing design and marketing teams work efficiently

Adobe suggests product design and marketing teams can more efficiently create and iterate new offerings using Substance 3D applications. This can be done without the need to physically sample and ship apparel, accessories or product catalogues. Photorealistic 3D prototypes and designs support more adaptable development pipelines, enabling teams to focus on creativity. This can lead to savings of both time and resources, brands can focus on driving new and innovative consumer experiences.

The benefit of applying a Substance material in CLO on to a work-in-progress and being able to change the parameters of the material on-the-go really sets a new standard,” said John-Daniel Isacsson, design process developer at H&M.

Adobe Substance 3D tools consistently deliver high-quality CGI imagery for our 3D models and Room Scenes. Utilising their expertise and attention to detail, we were able to develop a streamlined process. This has given us faster turnaround times and lower cost,” said Mike Gil, manager of advertising production at Lowe’s Home Improvement.

Adobe’s Substance 3D solutions key features.

Substance 3D Stager

Adobe’s fully equipped virtual studio enables designers to assemble full 3D scenes, including assets, materials, lights and cameras. With infinite creative control, designers can create multiple customised environments to help online consumers realistically view products in context. Zooming out to gauge the size of a couch, or zooming in to determine whether a texture matches their desired aesthetic.

Substance 3D Sampler

Real-life pictures are easily transformed into physically accurate materials and models with time-saving features powered by Adobe Sensei. To scale collections from season to season, designers can re-use popular fabrics created in Sampler to quickly expand product offerings as they anticipate new trends.

Substance 3D Designer

The industry standard tool for parametric material authoring enables the seamless creation of materials and patterns. When working with materials like leather, apparel brands can choose colour, grain direction and uniformity, and degrees of roughness or smoothness. In addition to wear level to bring the product to life.

Substance 3D Painter

Adobe’s go-to 3D texturing app helps designers achieve remarkable surface details with ultra-realistic Smart Materials. Designers can reproduce real-life material behaviours including sheen, tarnishing or clear-coating to showcase details on products such as footwear, from patent leather to extreme wear and tear.

Substance 3D Modeler

A flexible tool for sketching and concepting product designs in an intuitive hybrid workflow, combining VR and traditional desktop creativity. Brands can build virtual clay-inspired prototypes from scratch to create limitless designs – from new toys to headphones, handbags and more.

Substance 3D Assets Library

Integrated into and connect Substance 3D applications, the 3D Assets library hosts more than 15,000 customizable objects, lights and materials. These assets are created by specialists and world-class guest artists. They enable brands to quickly develop and customize their ideal virtual runways, sets and studios.

(Credit image/LinkedIn/Sébastien Deguy)
Sébastien Deguy, vice president and head of 3D at Adobe

Our Substance 3D ecosystem empowers designers to texture and render easily and intuitively,” said Sébastien Deguy, vice president and head of 3D at Adobe. “Today’s retailers and eCommerce businesses need 3D tools to address skyrocketing demands for digital content. Substance 3D collection of apps for retail and fashion reimagines content pipelines, unlocking increased creativity and efficiency for influential industries.”

Enterprise Times: What this means for business.

The retail and fashion industries are at a critical point. Brands face growing consumer demand for more products each season. They are also under pressure to deliver more sustainable, efficient operations. Modern brands must efficiently and affordably scale their content creation capabilities while providing best-in-class customer experiences. Adobe says transitioning to 3D content pipelines enables substantial reductions in creative production time, resources and carbon emissions. Furthermore, a recent Pfeiffer Report, suggest companies can see a 90% reduction of hours and resources by using Substance 3D workflows in place of traditional physical photoshoots. Its Substance 3D Sustainability Calculator helps businesses estimate how transitioning projects to 3D can contribute to faster, more economical outcomes. At the same time, conserving the planet’s natural resources. By reducing physical prototyping waste, designers can focus on what matters most. Delivering products and experiences that meet consumer’s needs and expectations.


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