Elastic Path (Credit image/PIxabay/Gerd Altmann)Elastic Path, a major player in the Composable Commerce Movement, is launching Composable Frontend. A solution that makes building frontends faster and easier. Composable Frontend automates building modular, performant digital commerce frontends that align with brands’ specific business requirements and drive revenue.

Composable Commerce leverages MACH architecture, enabling brands to compose “best-of-breed” technology into one business-ready solution. This approach enables the ability to bring differentiated and fast digital commerce experiences to life, powering revenue growth.

But managing multiple vendors and facing the daunting task of designing, integrating, and launching the frontend experience—or the digital “storefront”—is costly. It can take months to build from the ground up.

(credit image/LinkedIn/Bryan House)
Bryan House, SVP of Customer Success and Product Management .

According to Bryan House, chief experience officer at Elastic Path, “We see brands eager to embrace a Composable Commerce approach. It enables them to deliver high performance commerce experiences that exceed customer expectations and drive revenue,”

“However, we often see these same brands hesitate to commit as it can be time consuming and complex. Composable Frontend eliminates the task of building a frontend from scratch. This reduces the time and cost of implementing a Composable Commerce approach. As a result, brands can focus on what they do best, selling their products.

Reducing time and costs building frontends

Composable Frontend eliminates this uncertainty by reducing the time and cost to build and implement flexible frontends. This is a considerable advantage for brands adopting Composable Commerce. Composable Frontend automatically and quickly builds a modular, Next.js frontend based on users’ responses to simple configuration questions. The frontend is generated and pre-integrated with Elastic Path APIs and relevant third-party technology following best practices. Composable Frontend negates the potential for extra bloat by composing a frontend that meets brands’ specific requirements.

Users answer simple configuration questions and Composable Frontend automatically and quickly builds a modular, Next.js frontend. The solution is pre-integrated with Elastic Path APIs and relevant third-party technology, following best practices. The solution negates the potential for technology bloat by composing a frontend that meets brands’ specific use cases. It leverages preferred third-party partners. Composable Frontend is included with Elastic Path Commerce Cloud.

Enterprise Times: What this means for business

Today’s brands are challenged by pressure to keep up with customers’ ever-evolving demand for exceptional digital commerce experiences. However, many enterprises and retailers are limited by the rigidity of yesterday’s legacy commerce platforms. These can result in slow site speed. Composable Commerce provides an alternative. Elastic Path suggests their solution optimises performance and reduces cost for brands powering unique digital commerce experiences with Composable Commerce. The company has always been a pioneer in the composable commerce architecture field. Last summer it launched a Product Experience Manager solution centralising commerce PIM, product merchandising, and Catalogue Composer capabilities into one place. Ideal for merchandisers to utilise their creativity. It will be interesting to see the impact of the new composable frontend solution on the digital marketplace. Particularly how the larger mainstream players such as Salesforce and Adobe respond to the increasing popularity of composable architecture.


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