NIBs (credit image/Pixabay/Mohamed Hassan)Retail and eCommerce highlights this week include: WPP has acquired Fēnom Digital, one of the fastest-growing digital transformation agencies in North America. Avalara Appoints Kimberly Deobald as Chief Revenue Officer and new executive team members.

Meta and IRI’s new solution allow marketers to measure in-store sales impact of online advertising via Meta platforms. Kenco Survey shows supply chain leaders taking on new technology, labour shortages & sustainability. Two out of three already use or will use supply chain visibility technology soon. HubSpot research shows over a quarter of Brits spend up to ten hours a day on devices.

WPP Acquires Fēnom Digital

WPP has acquired Fēnom Digital, one of the fastest-growing digital transformation agencies in North America. Founded by Dylan Runne three years ago in New York, Fēnom Digital specialises in delivering enterprise commerce, order management systems, supply chain, marketing, and customer experience solutions to retailers and brands across North America.

The company calls upon over 190 highly skilled technologists to deliver solutions that drive more than $5 billion of digital sales for clients annually, including Basset Furniture, Casper, Crocs, David Yurman, GNC, PacSun and Snipes.

In 2022, Fēnom Digital achieved Salesforce Crest Partner status and won Salesforce Commerce Cloud Partner of the Year for “Best Up and Coming Partner.”

Fēnom Digital will join WPP’s world-class, global commerce capability within Wunderman Thompson, which drives over $30 billion in GMV for brands such as Nestlé, Bosch and Microsoft. This acquisition is part of Wunderman Thompson’s strategy to help clients drive growth across all major digital routes to market in all major markets. It will also complement the 3500 commerce experts within the Wunderman Thompson group.

The announcement follows other recent Wunderman Thompson acquisitions in the commerce space, including Diff and Newcraft. These further strengthened WPP’s overall digital commerce capabilities and reflect the company’s ongoing investment into its commerce offer for clients as consumer needs continue to change. It is aligned with WPP’s accelerated growth strategy, building on existing capabilities in the areas of commerce and technology.

Avalara appoints Kimberly Deobald as Chief Revenue Officer and new executive team members

Avalara, a provider of cloud-based tax compliance automation, has appointed Kimberly Deobald as its new Chief Revenue Officer. Her responsibilities include shaping and aligning the company’s marketing, revenue operations, and sales performance and strategy.

Deobald brings more than 20 years of experience building and leading high-performance sales and operations teams to Avalara. She has led customer success, partnership, and sales teams for technology companies, including several roles at IBM. Deobald comes to Avalara from Varicent, a leading sales performance management software company, where she served as General Manager for the company’s Revenue Intelligence business unit.

Avalara also announced two promotions to the company’s executive team. Liz Armbruester has been promoted to EVP of Customer and Compliance Operations. She will oversee the company’s global compliance and payments teams, as well as its global customer excellence, support, go live, and professional services teams. This end-to-end customer delivery role will drive efficiency across an improved customer experience.

Jay Lee has been promoted to EVP and Chief Marketing Officer to oversee global marketing strategy and operations. Lee has led marketing at Avalara since 2019, and the elevation of his role represents the awareness and demand opportunity ahead of the tax automation industry.

Meta and IRI to provide closed-loop shopper measurement marketing solution

IRI and Meta Platforms will now provide shopper marketers with a new solution that closes the loop between campaigns running on Meta’s social media platforms and in-store CPG sales occurring at leading US retailers. Marketers on Meta’s Instagram and Facebook platforms will now have access to brand and product-level sales results for their shopper marketing campaigns, addressing a key issue in measuring the effectiveness of shopper marketing investments.

Ansa, powered by IRI, is a SaaS platform designed specifically for shopper marketing. Its proprietary analytics support both SKU-level and retailer-specific campaigns spanning hundreds of manufacturers and leading US retailers. Ansa automatically targets, optimises and measures campaigns based on store-level sales. Shopper marketers running campaigns on Facebook and Instagram will receive Ansa’s automated campaign measurement at the completion of their campaigns.

Ansa also provides hyper-local targeting recommendations and optimization, based on each campaign’s specific parameters. Campaigns using Ansa for measurement run media in specified test locations while keeping control locations dark, similar to a matched-market test. Differences between test and control locations are analysed to determine the sales lift from the campaign. Ansa, powered by IRI, is available on Meta’s Facebook and Instagram platforms, effective immediately.

Kenco Survey shows supply chain leaders taking on new technology, labour shortages & sustainability

New research by Kenco Group, one of North America’s leading third-party logistics (3PL) providers, which found that supply chain leaders are adopting many new technologies, mitigating labour challenges and implementing sustainability strategies in new and interesting ways.

These findings were part of Kenco’s Supply Chain Survey, which polled more than 100 US supply chain leaders to take the temperature on key logistics trends.

To diversify their tech stacks and optimize their operations, supply chain leaders are investing in various types of solutions: 65% have adopted or plan to adopt supply chain visibility technology by mid-year, 44% sensors and IoT, 42% robotics and automation, 34% 3D printing and 26% blockchain.

Supply chain leaders are also trying many different ways to attract and retain talent in today’s tough labour market, with 85% saying labour shortages have negatively impacted their business. The top ways respondents are trying to mitigate staffing challenges are raising wages (56%), offering flexible schedules (51%) and offering sign-on bonuses (38%).

Leaders in supply chain also recognise that they need to consider their impact on the environment. In fact, two-thirds of respondents said their business has goals related to sustainability, reducing waste or shrinking their carbon footprint.

Using energy-efficient warehouses and vehicles (45%), sustainable packaging materials (41%) and advanced analytics (33%) are the top three strategies respondents are considering implementing to support their companies’ sustainability goals. The Supply Chain Survey from Kenco is a poll of over 100 US supply chain leaders Respondents cover all age groups (18 and older), regions and genders.

Three-quarters of UK population can’t go 24 HOURS without tech

73% of Brits say they would struggle to go 24 hours without accessing technology – such as a television, smartphone or games console. More than one-third believe they are dependent on their devices. That’s according to research from HubSpot, which also found that over a quarter of individuals across the country spend up to ten hours of their day glued to a screen. 87% are desperate to reduce their average screen time by up to five hours over the next twelve months.

With a cost-of-living crisis increasing, the global CRM platform reported that two out of five consumers are calling for a reduction in prices. Nearly a third of people seeking cheaper appliances over technology that’s aesthetically pleasing, more innovative and easier to use.
But while many think they spend too much time on devices, an uplifting 60% of Britons surveyed believe their phone helps them connect to others. Just under half naming WhatsApp as their most used application.


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