Amonghst Oliver HospitalityMarconi Conference Centre By Daniel di Palma - My own work. / Mi propia obra., CC BY-SA 2.5,, a Nashville-based chain of six boutique hotels, has deepened its relationship with Infor. It will deploy Infor HMS at its new Marconi Conference Centre outside Marshall, California. The Conference Centre is located in the Marconi National State Historic Park. It is within a 62-acre campus about an hour from the Golden Gate bridge. The venue is focused on providing a tranquil retreat for weddings and conferences. Currently, it has 48 guest rooms and a capacity for 200 guests.

This is the sixth location owned by Oliver Hospitality that will use Infor HMS. It demonstrates the solution’s flexibility and Oliver Hospitality’s confidence in both the software and Infor’s expertise in the sector. The solution will provide contactless and paperless check-in and check-out, add-on options, and room and maintenance request features. Guests can control their experience through their mobile, with employees also able to react to guests’ requests using the mobile application enabling a modern and seamless experience.

The solution will provide a single hub for the Oliver Hospitality operations team to manage the location better and deliver a personalised and superior guest experience.

Chett Abramson, Oliver Hospitality COO, commented, “Our brand continues to grow across the country, so this was a strategic investment for our organization. We chose to expand our partnership with Infor because they’ve proven to our team that they were going to be a true partner throughout the implementation. As Oliver Hospitality continues to innovate and open new properties, Infor’s ability to scale will be key to improving real-time access to important data and keeping elevated guest experiences at the center of every decision we make.”

The decision to modernize the location’s HMS will also help internal teams find success more easily and eliminate many timeworn manual processes so Oliver Hospitality can streamline daily operations and deliver a personalized hotel stay.

New life for Marconi Conference Centre

The conference centre was built by the inventor of the radio and was originally used to host employees. The military took over at the start of the first world war. During the 1960s and 70s, it was occupied by an organisation that initially presented itself as a drug and alcohol rehab centre before becoming a cult. The land was subsequently given to the state, declared a national park, the centre was reopened as a museum and a visitors centre. A lack of state funding and limited funds available to the foundations running the centre led to a dire situation where the site, of global historical importance, needed investment for renovation.

In 2021 a group of investors, including BNA Associates, a real estate investment firm of which Oliver Hospitality is the management arm, put forward a plan, according to Point Reyes Light. They would invest $6 million in the initial construction and renovation of a project that would last up to five years. A subsequent investment of $27 million would see the construction of 52 new cabins on the grounds, subject to planning and regulatory permissions being granted. The lease for the location is believed to be over half a century. The renovations will begin in 2023. Oliver Hospitality has taken over the site and is now running the hotel after, one assumes, some initial modernisation, of which the Infor HMS is one element.

Enterprise Times: What does this mean?

For Infor, this is an endorsement of its hospitality solution, which developed rapidly during the pandemic to meet the modern needs of a touchless hotel experience.

Stewart Applbaum, Infor executive vice president and general manager

Stewart Applbaum, Infor executive vice president and general manager, commented, “We’re excited to partner with a respected brand like Oliver Hospitality that understands how important it is to provide guests with memorable experiences. We want to make sure we provide their teams with real-time information that is readily available when it’s needed to help inform decisions. The hospitality industry has gone through a transformative period, and embracing emerging cloud-based technology plays an integral part in staying competitive in a data-driven world. Infor is committed to helping hoteliers streamline operations, maximize profitability, deliver great guest experiences, and compete today and in the future.”

For Oliver Hospitality, it means that they have a consistent approach across their hotels. It will make switching staff between locations a lot simpler. It also gives them a better oversight on how each hotel is performing with consistent reporting across the group.


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