GoDaddy is bringing innovation to the WordPress community by offering a multi-channel commerce platform optimised for growing businesses. GoDaddy’s highly anticipated Managed WooCommerce Stores solution is fully managed and streamlines operating a WordPress online store. WordPress normally requires entrepreneurs to maintain a complex technology stack. GoDaddy’s Managed WooCommerce Stores house everything needed to sell online, in person, and across popular marketplaces and social platforms from one built-in experience.
On GoDaddy’s new platform, business owners can create unlimited staff accounts, integrate point-of-sale (POS) transactions, send professional emails. In addition to automated abandoned cart recovery and manage cross-channel inventory, product catalogue, shipping, payments and more. GoDaddy says for the first time in WooCommerce stores, entrepreneurs can easily sell in-person and across marketplaces and social channels. These include Google, Etsy, eBay, Walmart and Amazon through one unified dashboard and without downloading additional plugins.
Availability of premium extensions
GoDaddy’s Managed WooCommerce Stores include more than 25 premium extensions. The extensions offer small businesses and developers the flexibility and enhanced functionality WordPress is known for at no extra cost. GoDaddy’s team of WooCommerce experts manage the WordPress and WooCommerce software, plugins and extensions of the Stores. As a result, entrepreneurs can focus on growing their business rather than managing their tech.
“With our new Managed WooCommerce Stores offering, we wanted to manage complexity and ensure ease-of-use. At the same time deliver the nearly infinite flexibility of WordPress to empower growing businesses to operate at peak performance. Allowing enterprises to sell exactly the way they want,” said Osama Beider, President of GoDaddy Commerce.
“GoDaddy is one of the largest providers of WordPress solutions. We are committed to ensuring businesses with more complex needs can also access seamless eCommerce solutions.”
Hosted on AWS
Managed WooCommerce Stores join GoDaddy’s suite of connected commerce offerings and work with GoDaddy POS unifying online and in-person sales. Businesses can provide enhanced capabilities like buy online pickup in-store. As part of the GoDaddy Commerce ecosystem, Managed WooCommerce Stores include GoDaddy Payments. A built-in extension, enabling businesses to save an average of 20% on card processing when compared to other leading providers. This is due to GoDaddy Payments’ industry-low transaction fees of 2.3% + 30 cents for online. Additionally, 2.3% flat for in-person sales. Even Apple Pay can be set up with a single click—unlocking digital wallet payments with no additional plugin required.
GoDaddy’s Managed WooCommerce Store platform is hosted on Amazon Web Services (AWS) cloud servers. Enterprises can easily add more plugins as their business scales including PHP versions, WordPress + WooCommerce, plugins and extensions. This new offering leverages the expertise and technology from GoDaddy’s acquisitions of Poynt and Pagely in 2021, SkyVerge in 2020 and Sellbrite in 2019.
Enterprise Times: What this means for business.
Originally launched as a blogging platform in 2003, WordPress has developed into a content management system with tens of thousands of plugins and themes. According to data from W3Techs, WordPress is used by 43.2% of all websites on the internet in 2022. This is an increase from 39.5% in 2021. That means that two out of every five websites use WordPress. The platform has received a bit of a bad rap over the past few years. Last year, GoDaddy admitted that 1.2M Managed WordPress customers have had account details compromised by a third party. The attackers were using a compromised password that gave them access to GoDaddy’s legacy provisioning systems.
So, GoDaddy’s new solution that allows merchants to sell wherever customers shop through fully managed WordPress eCommerce stores is interesting. The new solution promises to be as flexible as WordPress, combined with the ability to scale-up when needed. Will other eCommerce platform providers follow suit and develop similar WordPress integrations. Et is unsure at the time of publication, if the WooCommerce integration is exclusive. Only time will tell.
