Performance Concert - Image by Mike Wall from Pixabay Kantata issued a bullish business update that was light on quantitative information but rich with qualitative progress over the last year. The company that focuses on providing technology purpose build for professional services did not reveal any financial numbers, revenue, growth, retention or other metrics in the announcement.

Other than announcing that it had achieved “rapid growth”, the proof point was the “notable” seven customer wins it announced:

  • 72andSunny, a global creative company based in the US and Australia
  • Donor Republic, a full-service fundraising and marketing agency dedicated to the non-profit sector in based Australia
  • Frankel, a digital media company located in Florida, US
  • myDigital Office, a Cloud-based hotel performance management vendor based in the US
  • myProteus, a specialist change consultancy that’s powered by data, based in the UK
  • ntegrity, a digital strategy agency based in Australia
  • Realtime Media, a digital promotions and engagement company, based in the US

Most of these wins are probably around Kantata OX, which has a strong presence in digital marketing. However, the release does not specify which of the two solutions within the Kantata Cloud for Professional Services they selected.

Industry Recognition

Where Kantata does have proof points of its success is the recognition by software comparison sites. On G2, users recognised it as a leader in the G2 Grid Report for Resource Management (Fall 2022) and a momentum leader. There was a similar success within the G2 Grid for Project Management and Project and Portfolio Management. G2 also placed it as a leader in its Fall 2022 Europe Grid® for Professional Services Automation. Though, whether Grids for other regions exist is unclear.

Kantata has seemingly combined the reviews of Kantata OX (Mavenlink) and Kantata SX (Kimble) within a single listing within G2. This means that it has over 1,200 reviews on the site, which almost certainly improves its momentum within the trending grid, but makes the leadership position within the standard grid more impressive.

On the Software Reviews site, Kantata was number one, and a clear leader in the Infotech-powered 2022 Professional Services Emotional Footprint. The emotional footprint is scored across 26 dimensions of the vendor-client relationship and product effectiveness. Kantata scored 93 out of 100.

The importance of Professional Services Solutions

The release underlined the Kantata strategy to deliver vertically aligned solutions for the professional services industry. This is backed by the growing number of digital marketing agencies that Kantata announced in its list of new customers. A recent report by Forrester, commissioned by Kantata and Salesforce, supports this strategy. 89% of the 343 executives polled agreed that vertical SaaS is the future.

Michael Speranza, CEO of Kantata
Michael Speranza, CEO of Kantata

Michael Speranza, CEO, Kantata, commented, “Forrester’s research finds that professional services decision-makers are increasingly placing their confidence and budget dollars behind vertical SaaS for PS, and our growing client roster demonstrates that we are delivering unequaled value and impact to our clients through our products and PS segment expertise. Our mission is to work closely with our clients to solve the unique challenges facing the entire PS community.”

Getting closer to customers and partners

Historically, Kimble ran a successful enterprise advisory board. While this may have disappeared, Kantata has created Innovation Councils for both Kantata OX (formerly Mavenlink) and Salesforce-native Kantata SX (formerly Kimble). These bring together the product development teams and client representatives to discuss and collaborate around product strategy, including new features and functionality.

Kantata OX rolls out a regular cadence of updates, and discussions at these boards will help define what is prioritised and developed. Recent updates include cross-project scheduling, simplified insights reporting that helps to provide full visibility over the entire business, and tight integration with Slack to enable teams to see up-to-the-minute information and receive notifications in Slack for project posts, task and time and expense submissions.

Kantata also has a focus on building its global partner network. An example of this was the recent announcement ahead of Sage Transform, revealing a new and deeper integration between Sage Intacct and Kantata OX. Kantata SX already has one of the deepest integrations between a PSA solution and the Sage Intacct financial management applications. As a result, it now boasts the only professional services automation and financial management platform purpose-built for PSOs and ESOs.

Kantata also recently held its annual virtual conference, sharing product best practices and the latest professional services industry trends. While registration is closed, Kantata did record some sessions, but it is not clear how prospects and customers unable to attend can view these. It will be present at the Salesforce World Tour event in New York on December 8th.

Enterprise Times: What does this mean

Kantata still appears to be settling down after merging its two founding companies. It now has a new Chief Revenue Officer and expects to hear more from the Professional Services technology company in 2023.

While the company revealed nine customer wins in its June momentum announcement, this does not mean that momentum has slowed. Customers are often difficult to pin down about having their names in press releases. However, many organisations state how many customers they have won in the last period and even revenue growth percentages. At times these restrictions are imposed by VC firms. However, that doesn’t do the vendors any favours. It will be interesting to see how JD Miller, CRO, will evolve the future strategy.

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