NIBs (credit image/Pixabay/StartupStockPhotos)Retail and eCommerce highlights this week include: Acumatrica’s new services partner programme to join cloud ERP roster of VARs and ISVs. Irish vaping brand Ecirette is set to transform its business operations with Brightpearl’s game-changing retail operating system (ROS). WeTrade Group announces strategic alliance for global social eCommerce and payment business. Natori Partners with Firework to bring video commerce capabilities to luxury fashion market.

Acumatica expands channel focus with new services partner programme

Acumatica has created a new Services Partner Programme to bolster its expanding ecosystem of customer support and engagement. The programme will join a robust list of Value-Added Resellers (VARs) and Independent Software Vendors (ISVs). The new programme will enable services partners to help Acumatica customers implement and apply ERP software to their greatest advantage. This is achieved by providing expert configuration, development, and technical consultations and customisations. These implementation specialists will work with and enhance the ongoing efforts of Acumatica’s VARs and ISVs. They will also be able to refer new leads back to authorized Acumatica VARs through Acumatica’s partner referral programme.

Services Partners will be considered “industry authorised” after completing two successful implementations of an Acumatica Cloud ERP industry edition. A designation that authenticates their technical knowledge and capabilities when implementing each of Acumatica’s Editions. According to two industry-authorised Acumatica Services Partners, Acumatica’s VARs represent the best in customer acquisition and management.

High growth e-cigarette brand opts for Brightpearl to light up multichannel expansion

Irish vaping brand Ecirette is set to transform its business operations with Brightpearl’s game-changing retail operating system (ROS). Ecirette has gained access to an Automation Engine, industry-leading Inventory Planner Premium and library of Plug & Play integrations. The Ecirette team will also gain integrated, real-time performance insights across their entire business. This means more accurate data and advanced reporting functionality.
Since they launched in 2009, Ecirette has experienced phenomenal success, growing from one of the first online vaping stores to one of Ireland’s leading e-cigarette brands. The merchant sells its array of vaping products direct-to-consumer as well as wholesale via its Shopify-powered website. In addition to numerous physical retail stores based in Dublin and beyond.

After expanding into a larger fulfilment centre, Ecirette was able to broaden its product range and improve its customer service across all channels, though its operational framework saw increased pressure under the higher volume of orders. Ecirette turned to Brightpearl to streamline and automate its manual processes and support its big picture aims for multichannel expansion.

With Brightpearl in place as the brand’s central source of truth, the team has access to real-time updates and 360-degree visibility across all departments and channels throughout the entire business – from sales, to inventory, financial performance and more. Ecirette also gains access to Brightpearl’s powerful core features, including its Automation Engine which greatly reduces manual tasks in inventory management, ordering, warehouse, shipping and fulfilment, freeing up staff to focus on growth and innovation.
Brightpearl’s Inventory Planner Premium will have the e-cigarette brand receiving data-driven demand forecasting insights to optimise their stock levels and boost cash flow. As Ecirette supports multichannel expansion, the brand will also benefit from Brightpearl’s roster of Plug & Play integrations. These extend to popular third-party apps such as accounting software, Quickbooks, shipping provider Shipstation. The leading online marketplaces such as Amazon or eBay. Brightpearl’s well-known connectability with Shopify means it can quickly sync with Ecirette’s online webstore.

WeTrade Group announces strategic alliance for eCommerce and payment business

WeTrade Group has entered into multiple strategic cooperation framework agreements with Second Pay Financing, Manny’s Money Remittance and Forex Services, Supay Fintech Ltd and Web3zero Limited to establish strategic alliances (the “Alliances”) for global eCommerce and payment business. The Company and allies of the Alliance agree to share resources, jointly develop global users and service users. The Alliance aims to promote various technical discussions on social eCommerce and financial technology and formulate standards in relevant fields.

Natori Partners with Firework to bring video commerce capabilities to luxury fashion market

Video commerce solution, Firework has formed a new partnership with international fashion brand, Natori. The partnership will bring next-generation video commerce capabilities to the company’s flagship web property,

Natori joins a cohort of forward-looking brands and retailers who are up-levelling their owned and operated web properties with video commerce technologies from Firework. The company is positioning themselves to capitalise on the US’s explosive live commerce market. The company is on track to grow from $20 billion this year to $57 billion in 2025.

The announcement comes at a time of significant momentum for Firework. The leading video commerce solution has seen its customer portfolio expand to over 1,000 direct-to-consumer brands, retailers, and media publishers worldwide — including Albertsons’ Companies, Omnicom Media Group, The Fresh Market, and Walmart Connect. In addition to its livestream shopping capabilities, Firework also enables brands to implement short-form, shoppable videos across their owned digital properties, and track their video commerce initiatives’ performance with comprehensive analytics capabilities.

The Firework Creative Services division is also available to help brands master the language of video commerce. With stylistic guidance, on-camera training, video production, scripting and more. Natori, most known for alluring designer lingerie and sleepwear, has expanded to become a true East-meets-West lifestyle brand, now also featuring collections in clothing, shoes, home textiles, rugs, legwear, fine jewellery, accessories, men’s loungewear, couture caftans, scrubs, dog apparel, children’s clothing and more. Luxury labels Josie Natori and Natori, the brand has also developed aspirational labels N Natori and Josie by Natori.


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