Storyblok (credit image/Pixabay/zephylwer0)Storyblok, a headless CMS for enterprise companies is expanding to the Asia Pacific region. The company is planning a new hub in Australia. The company is now one of Europe’s largest fully remote startups with more than 217 team members across 44 countries. The company’s expansion to APAC comes when research shows only 13% of marketing professionals are happy with their CMSs.

In recognition of the massive growth potential throughout APAC, Storyblok hired Marcus Paterson as its APAC Sales Manager. Paterson has held leadership roles at National Australia Bank, Fuji Xerox, and Leidos Australia. He’s now based in Thailand to support customers across the region and is actively growing a sales team and related support roles.

Paterson commented, “After working throughout APAC for over 20 years, I’ve come to understand the unique challenges that companies face in this part of the world. Agile and secure content management continues to be something that all sorts of businesses struggle with. With Storyblok, marketing and content teams have a future-proof CMS that enhances content experiences at any scale.”

To understand more about content management in APAC, Storyblok surveyed 301 professionals who use a CMS in Australia and Singapore.

The survey revealed the following key insights:

  • Only 13% of APAC companies are happy with their monolithic CMSs
  • 46% are considering moving to a headless CMS
  • The CMS features that are most important: #1 Security, #2 Website speed, #3 Easy to use for content creators
  • 61% are worried about the security of their CMS
  • 67% use 2 or more CMSs
  • 68% deliver content in more than one language
  • 12% are using their CMS to deliver content in virtual reality, and 9% in augmented reality

“Based on our great success so far in APAC, we knew now was the right time to invest more heavily in the region,” said Sascha Ploebst, VP of Sales at Storyblok. “The data shows us that local companies are ready to move to headless CMS solutions to improve their digital storytelling.”

(Credit image/LinikedIn/Dominik Angerer)
Dominik Angerer, CEO & Co-Founder at Storyblok

Our expansion into APAC is an important milestone in the growth of Storyblok,” said Dominik Angerer, Storyblok’s Co-Founder and CEO. “Audiences all over the world demand better content experiences that traditional CMS platforms were never built for. Storyblok already offers a cloud-native CMS to manage all content in one place with data centres in the US, Europe, and a dedicated instance in China. I’m also proud to announce that we are planning to offer a locally hosted option in Australia soon for organisations that need this.”

Last August, Storyblok launched its new CMS – Storyblok V2. The update includes an updated user interface complete with an all-new design experience. In addition to collaboration tools, and an enhanced digital asset manager designed to improve content workflows. Storyblok’s headless CMS architecture enables developers to build anything, publish everywhere, and integrate with any technology stack. Content teams can create independently with a visual editing experience, Google Docs-style collaboration suite, composable components, presets and publishing workflows.

Enterprise Times: What this means for business

Storyblok’s growth has been seriously impressive in the last two years. The company has doubled in size, in terms of the number of employees. The company is now one of Europe’s largest fully remote startups, with more than 217 team members across 44 countries. Storyblok has expanded its partnership programme with deals systems integrators such as Portaltech Reply, Overdose and Mediawave. The network now includes more than 600 companies from across the globe. Storyblok has acquired an impressive array of clients in APAC who use Storyblok as the content engine for their digital experience.


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