4 reasons why Systems Integrators should embrace hyperautomation - Image by Gerd Altmann from Pixabay Business transformation is itself transforming. Two years ago, companies were forced to adapt to customers, suppliers, and staff moving fully online. They did so rapidly—McKinsey found that globally the average company accelerated its digitisation by the equivalent of seven years in 2020 alone.

This was no “blip”. As a result of these recent events, the bar for what passes for transformation has been raised. As a consequence of this, we’re now firmly in the age of hyperautomation—so-says Gartner—and it’s time for System Integrators (SIs) to embrace it.

A disrupted ecosystem

Hyperautomation—replacing manual processes with automated ones to decrease technical debt—is mandatory for companies if they wish to stay competitive. According to Gartner, the market for hyperautomation technology will hit $596.6 billion in 2022.

These global changes in how businesses innovate and operate have seismically impacted SIs. Hyperautomation has emerged partly because of the development and increasing availability of low-code tools and solutions on marketplaces. Additionally, it has created opportunities for ‘business technologists’—employees without a technical background—to take on responsibilities traditionally held by SIs. The traditional SI-customer relationship has subsequently been disrupted by this.

A new role for SIs

It’s time for SIs to respond. We surveyed EMEA SIs earlier this year and found that 64% of respondents believe hyperautomation was a priority for their customers. SIs must reposition themselves as enablers of both hyperautomation and integration to maintain client relationships.

But more than this, they have the chance to unlock a host of new opportunities that will see them thrive in this new era. I’ve rounded up three of them below.

1. Hyperautomation or integration? Offer both and increase your value to customers

While the popularity of automation grows, some businesses forget that automation tools are only enabled once the applications and systems they rely on are integrated. According to our research, 76% of SIs agree their customers value automation more than integration. That’s a challenging finding as SIs by their very name are positioned around integration—not automation.

However, SIs are in a strong position to take advantage of the gap that’s opened up between what their clients want and what they truly need. Remember, there’s no automation without integration—so SIs are equipped with half the necessary skills already. They should now consider adding automation to their customer offer in a package with integration services. With a little bit of client education on the interplay between the two, SIs can quickly increase their value in the eyes of the customer.

2. It’s a chance to diversify

When a new requirement changes a process, business teams usually have to wait for IT staff to custom code an integration. With demand for hyperspeed innovation, that wait can seem a long one.

Low-code applications have made this less of a hurdle, because employees outside the IT team can build their own integrations, removing the holdup. Evidently, this is great for business teams but challenges the authority and standing of the SIs who usually manage this process. Indeed, 52% of our research respondents agreed that increased customer adoption of Cloud solutions is a major disrupter right now.

SIs need to respond by being as active in taking advantage of these new low-code and self-serve tools themselves. They can then provide customers slow to get on board with low-code / no-code platforms external support. Where the customer has already adopted them, they can supplement their internal “business technologists” with deep SI expertise.

Using partnerships as a pathway to success

A partnership with an iPaaS company is a smart way for SIs to start. SIs will gain insight into what’s on the market, expand their capabilities and add to the solutions they offer. Combined with the trust their experience generates, SIs can comfortably differentiate themselves from any internal solution a client might be considering. This already appears to be on the mind of SIs, with 63% telling us they believe partnerships with iPaaS companies are the route forward.

Moreover, new partnerships can also help SIs meet their customers’ increasing needs for their own enterprise apps. To do this, SIs should select a relevant off-the-shelf enterprise app provided by a partner. Then, the SI can adapt the app based on the pre-existing insight they have into said customer. The heavy lifting is done by the partner, while SIs get to maintain a close customer relationship by providing customisation.

3. The marketplace ecosystem is an opportunity for everyone—including SIs

An expanded understanding of different integrations and new solutions needn’t be limited to use in singular transactions with customers. The more SIs master integration through partnerships with iPaaS providers, the more they can leverage the growing marketplace ecosystem.

SIs can market every custom integration to a bigger pool of prospective customers via the marketplace. Furthermore, the marketplace effect is so strong that many customers—both B2B and B2C—have the potential to create API marketplace offerings of their own. SIs can, if positioned correctly, provide integration services to enable this customer growth.

The enduring importance of SIs

It’s a chaotic time to be an SI. One thing is clear though—their enduring importance to clients in helping them realise their hyperautomation goals. The SIs we spoke to understand this, with 78% agreeing they have a vital role in enabling their customers to become hyperautomated businesses.

It’s time for them to meet the challenge head-on, with the support of strategic partners and by leveraging new tools and technologies.

If youre interested in finding out more, download our data-led report SaaS partnerships in the Age of Hyperautomationhere:

For more information, check out our resources or get in touch with one of our experts.


jitterbitJitterbit, the API transformation company, makes it quicker and easier for businesses to exploit data from any source, empowering them to rapidly innovate and make faster, more effective decisions. The Jitterbit API integration and low-code application development platform enables companies to quickly create and connect SaaS, on-premise, and cloud applications and instantly infuse intelligence into any business process.

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