commercetools (credit image/Pixabay/QuinceCreative)commercetools have announced new B2B functionalities as part of the core offering of commercetools. commercetools Composable Commerce for B2B provides access to the company’s full API portfolio. It allows users to create and customize experiences necessary for their specific business model rather than having to tailor it to an out-of-the-box solution.

Mike Sharp, commercetools Chief Product Officer (credit image/LinkedIn/Mike Sharp)
Mike Sharp, commercetools Chief Product Officer

To achieve longevity, businesses must be technologically agile enough to meet current and prospective customers wherever they may be. This requires delivering a cohesive narrative experience across touchpoints,” said Mike Sharp, commercetools Chief Product Officer.

According to research from Gartner, 80% of B2B buyers now prefer to order or pay through digital commerce. “B2B leaders must invest in modern commerce architectures based on MACH (Microservices-based, API-first, Cloud-native and Headless) principles, such as with commercetools Composable Commerce for B2B. This will be needed to safeguard their business’ future and keep up with shifting customer preferences and market needs. Composable commerce is inescapable to leaders looking to thrive and laggers looking to survive.”

Future-proofing businesses

commercetools Composable Commerce for B2B enables manufacturers, distributors, and wholesalers to future-proof their business in an increasingly complex and competitive market. The company says no matter what market forces or trends may arise, businesses can adapt their commerce offerings to meet the needs of their customers. With one portfolio that can serve a wide range of business models, including B2B, B2C, and D2C. With a low cost of experimentation, commercetools enables the rapid development of effective and beautifully designed commerce experiences.

Leading customer merchants and businesses include Just Eat Takeaway, Vistaprint, and Dawn Foods. According to Gireesh Sahukar, Dawn Foods, Vice President of Digital, “By providing customers with seamless account management and checkout processes. The ability to view, search and browse our entire product catalogue online, we continue to grow by delivering an industry-leading experience. Since launching eCommerce to customers in the US two years ago, the success we’ve seen so far has been astounding. More than half of our customers are registered to buy online. That number continues to grow daily.

In July commercetools announced an independent software vendor (ISV) partnership with Digital River. The partnership integrates Digital River’s Global Seller Services of tax, payments, compliance, and fraud mitigation into commercetools’ eCommerce platform. The platform covers the company’s B2C and B2B customers. commercetools also formed a strategic partnership with Klevu, a provider of Artificial Intelligence-powered search and merchandising technology for digital commerce. Klevu is now a certified commercetools ISV for search, merchandising, and product recommendations.

Enterprise Times: What this means for business.

Brands and retailers have to focus on providing the best experience for their customers. They also need to be able to scale and evolve to meet changing needs. Selecting a composable commerce architecture is a sensible direction for any such enterprise. The key benefits of the B2B functionalities should include the flexibility to create modern commerce experiences at scale. In addition to the technological agility needed to increase revenue generation based on market changes. commercetools says its Composable Commerce for B2B helps businesses deliver outstanding buying experiences for their customers. No matter the size of the business or level of buying complexity. If commercetools manages to achieve half of what’s written on the tin, then the company should reap its B2B rewards.


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